Kindle beats iPad as e-book reader winner

The OneNewsPage survey of 1,000 US and UK users found that while respondents admitted that Apple's iPad was "more convincing" in terms of features, when viewed as a reader, two-thirds (64%) of respondents chose Amazon's Kindle.

But many people use both products at the same time. The OneNewsPage survey found that 16 percent of respondents use both Kindle and iPad. Amazon is not only winning the e-reader battle between the Kindle and the iPad, but it is also losing the e-book marketing battle to Apple. Fifty-one percent of respondents said they would buy a Kindle, while 49 percent said they preferred an iPad. With only a 2% advantage, Amazon still won the battle.

Amazon sold more e-books than hardcovers for the first time this year, but OneNewsPage users think hardcovers still have a healthy future: 75 percent of respondents think they do. But surprisingly, OnePageNew's survey found that most people would now prefer to read an e-book over a hardcover book on holiday. Fifty-three percent of respondents are willing to read e-books on holiday, while 47 percent prefer hardcover books.

Pinter Krainer, CEO of OnePageNew, believes that the era of e-books has arrived, and the Kindle is already in a strong position. The new version is lighter and cheaper than the iPad. This may also explain why two-thirds of users prefer the Kindle as an e-reader.

Article /techweb