What should we pay attention to when starting a business at a young age? Here's the answer: First, what are we going to do? Who is our target audience? What is our goal?
We must first make clear that for this promotion, we are selling a concept rather than a product. For "Thousand-Year Affection", its selling point is the four-leaf clover (the key is the word "lucky") rather than the artificial amber. All of our publicity must revolve around the focus of "luck". This means that the meanings represented by the four leaves - true love, health, reputation, and wealth - will be downplayed.
All graduating students in Lanzhou urban area (6th grade, 3rd year of junior high school, perfume store, 3rd year of senior high school), including the people around them (family, friends) are the targets, wholesale included. Our products will meet their special psychological needs.
Since it is a non-essential item, there is no technical barrier, and competitors can easily imitate our concept. Therefore, it is difficult for us to maintain our advantage. Thus, we should choose the right time to sell the agency rights at a reasonable price and not linger on. The main goal of this promotional activity is to practice and learn. If everything goes smoothly, we hope to accumulate some capital.
Second, how are we going to do it?
1. Through investigation, clarify the following issues.
How big is the target market? How fast is it developing? How mature or immature is this market? Do we have the capital to become one of the top two or three in this market? Who are our competitors? Do we have potential partners? We must also consider sudden factors such as toys, new products and market members, changes in relevant regulations, changes in funds and personnel, etc. Can we respond to these changes? If after market research, we still believe that we can continue, then we proceed.
2. Build a team, clarify the division of responsibilities and interests, and solve the following problems.
What kind of people and experience does our team need? How do we get them? Which links are currently lacking? What plans do we have to compensate? What is our revenue model? How can we make a profit? Startup capital, method, distribution method? Where will the funds be used? How long can the funds support us? By then, can we develop to an important milestone? When will subsequent funds be needed, how to attract them, and how much is needed?
3. Determine the sales plan.
What is the sales process? How long is the cycle? What are the sales and market policies? How is the sales chain established and controlled? What role do we play in it? How do we control funds and logistics? How are promotional methods and media determined? How much does it cost to acquire each user? Is this cost different in different periods?
Finally, it's time to execute!
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