The business promotes sales technique by using the medium of essay cards to drill blanks on the schedule of big brands, and the "economy" exploitation has already had space. In each big supermarket in Beijing, the deep sea spring healthy drinking water has put forth some kind of effort in this aspect. Its product's display bends a minister's surname and depends on a cloud, occupying a position on the shelf. Through this way of displaying, the deep sea spring delivers such information to its consumers: my water is according to the cloud. Big brands can pursue all directions, the scale turns to display and construct whole vehemence, stimulating to excite consumption and drawing customer's attention. In this regard, the writer thinks that Kang teacher does a good job. In Anne Zhen China in Beijing United Supermarket, each kind of Kang teacher green tea product had exactly two shelves. The customer's eyes touch only Kang teacher, giving people the feeling of having much vehemence. While choosing a beverage brand, the green tea became the first choice, exerting much influence. Therefore, for big brands, displaying one shelf with it isn't enough; rather, buying the next two shelves to form a strong impact is better, utilizing this kind of invisible influence to pull up sales volume. The most popular species choose to raise hand at a position that can be easily reached, forming a visual impact effect. Zhao Yan, the general director of Shandong Nine Deliver Deep Sea Mineral Spring Limited Company from the market department, thinks that quite the cheese is horizontal to display combined with lengthways display together, with a position parallel to the eyes being better. This will form a very strong visual impact effect, making the consumer excited to consume. Additionally, it is necessary to usually keep a product clean and neat, fresh featured, ensuring that it appears in the best status before the consumer's eyes. Although the truth is easy, truly doing this well is rare. The writer once picked up a bottle of beverage in a supermarket, but the dust on top immediately made people lose interest and avoid it, perhaps not even considering purchase. There is still another special way of displaying, which is to make a heap. Making a heap in the supermarket here according to the writer is very costly based on the survey in Beijing, with minimal devotion also being around 3000-5000 dollars. Before the arrival of a peak selling season, the company even jack up a heap of head expenses through the way of sale, making the heap rise with the tide as well. Promoting sales involves strict selection. Personnel promotion is a direct and effective way. The product feast for the eyes on the beverage shelf, the consumer's cognition toward beverages is limited. At their time of hesitation, they very naturally see the promotion member as an expert in this field, turning the promotion member into a bridge between beverages and the consumer. Nowadays, consumers advocate personality and ego, very easily leading to the promotion member producing an outlaw mental state. So, how to carry out "doing not say that the other people badly say at the same time is own of well," letting the consumer become a tough problem towards promoting warm feelings of member creation without leaving a bad impression, xxxxxxxxxxxx,. The present is ambidexterity. Present promotions in beverages have a very important function. When consumers pay attention to factors such as brand and price...etc., having a present Chengkong University also becomes a factor in purchasing beverages. Under equal product quality and circumstances with the same price, ambidexterity present Chengkong University forms the basis of purchase. In the current stage, the present of beverages is a lot, including ball-point pens, spectacle frames, umbrellas, schoolbags, key chains, towels, small decorations, and some daily things etc. But, not all presents suit the outlet of product sale. Recently, Shandong Nine Deliver a Deep Sea Mineral Spring Development Limited Company chose to use juice cups and large packs while promoting sales. Refined juice cups and practical lifts show that the deep sea spring is full of consideration for the consumer's needs. The promotion supervisor of deep sea spring says that precisely this suitable present lets the sales volume compare solely raised by 30% last year same period.
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