First, the website link extent refers to the total number of external links on the site. The Google ranking search engine must track and index these external links. Previously, many webmasters should have known that many sites with good Google rankings have a large number of links. This has led many people to believe that the link extent of a site is only determined by the "quantity" of its external links. That is, the more external links a site has, the higher its Google ranking will be. However, after some time, it seems that the number of links doesn't matter much anymore. The Google ranking search engine software has realized that many web administrators use improper means such as fake links to boost their rankings. Therefore, the search engine abandoned the approach of only looking at quantity and not quality, and instead made link extent analysis one of the parameters for evaluating website rankings.
In deciding which page is more relevant to a specific key phrase, link analysis is an extremely useful method that is both simple and secure. This method accurately determines the recognition attitude of others in your industry towards your website.
Later, the link quality analysis was introduced into the Google ranking link analysis system, and the quality and relevance of links were put at the forefront. Because the search engine believes: an inferior website almost has no chance of obtaining high-quality external links. For the quality of links, different search engines have different measurement methods, but the key points are the same - only those high-quality sites related to your target keywords are the ideal link targets. Even getting hundreds of links from low-quality or irrelevant sites can't match a single link from a high-quality site with highly related or complementary content.
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