Wireless URLs allow users to access the Internet through Chinese, and these URLs are unique. They follow the international convention of "first registration, first use," making them a scarce resource for enterprises developing in the wireless Internet sector. A catchy wireless URL can help mobile phone users easily recognize a brand and quickly obtain the information they need, serving as the enterprise's "mobile business card." Precisely because of this, many well-known enterprises and institutions have begun to take precautionary measures and promptly register their brand's wireless URL due to heightened awareness of protecting their online brand image.
However, currently, no clothing company has firmly established its brand in wireless network marketing, creating an opportunity for numerous companies. As a major textile and apparel province, Jiangsu boasts a large number of excellent clothing enterprises and brands such as Hodo, Haiyan Home, and Menglan. With the advent of the 3G commercial era, the advantages of wireless Internet are gradually becoming apparent, and these branded enterprises have set their sights on this emerging field. For example, Yiming Apparel & Being Co., Ltd. in Changshu City, Jiangsu Province alone registered three wireless URLs: "Yiming," "Soft Gold," and "Yiming Apparel." Shanghai Bosideng International Apparel Co., Ltd. also registered URLs for its brands such as "Bosideng," "Shangyu," "Shuangyu," and "Infinite Life." Additionally, Qi Pa Wang, women's wear Gelilia, men's wear Goldlion, casual wear Benneton, and other branded apparel groups have joined the ranks of registering wireless URLs. While venturing into wireless Internet marketing, Gelilia also built its own independent mobile WAP website.
Besides Jiangsu, some branded apparel from Fujian have also shifted their focus to "mobile network marketing" in the 3G era. Apart from registering their brand's wireless URL, they offer personalized services like mobile clothing reservation for citizens in Xiamen. Many famous clothing enterprises like Jumowang, Kingbod, 361 Degrees, Seven Wolves, and Shenda Wei have participated. Citizens in Xiamen only need to log in to wap.cn using their mobile browser and input the relevant brand name to enter the brand's mobile WAP website and order their favorite clothes. For instance, users can input keywords like "Jumowang" into the unified access number of the wireless URL to receive relevant text information about Jumowang and understand the clothing styles via SMS to make reservations.
This article comes from Fashion Coordination - Yi Yuan Network (http://www.daban.org.cn). Please indicate the source when reprinting.
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