Voiceover: The New Year has arrived and the weather is getting colder. However, some timely "warm consumption" trends are quietly gaining popularity. Clothing, food, housing, and transportation are the four major elements of our daily lives. With the cold weather, it's important to keep warm, and the first step in doing so is through proper clothing. As a result, reporters observed a significant increase in consumers purchasing winter wear at various malls and clothing specialty stores. In particular, down jacket counters were overcrowded with eager buyers.
Customer (on camera): "With the weather being so cold, I've been wanting to buy a down jacket for a while now. Taking advantage of the New Year holiday, I quickly came to make the purchase."
Consumer interest was already strong, and merchants further fueled this by leveraging the New Year sales opportunities, making it unsurprising that the "warm consumption" trend gained momentum. Not only are winter coats selling well, but other cold-weather items such as cotton shoes, hats, gloves, and masks are also in high demand, showing no signs of slowing down.
Merchant (on camera): "Recently, we've had an overwhelming number of customers, and our inventory is almost depleted."
Once people are dressed warmly, the next consideration is how to eat warmly. If you're wondering what current food options can keep you warm, nothing beats hot pot. Reporters observed that in Yancheng, the business at both large and small hot pot restaurants could only be described as booming, with many establishments having queues of customers waiting outside.
Customer (on camera): "With the cold weather, eating hot pot helps drive out the chill. Plus, with the New Year here, it's a great opportunity to gather with friends."
Taking advantage of the holiday, families and friends gather around a steaming hot pot, enjoying the comfort it brings.
Hot Pot Restaurant Manager (on camera): "With the recent drop in temperature, we've seen an increasing number of customers. First, because 2008 has arrived, hot pot is a great place for family and friends to gather. Second, hot pot not only keeps you warm but also detoxifies and beautifies the skin."
As living standards continue to rise, after ensuring warmth in clothing and food, people naturally seek warmth in their homes as well. Therefore, heating appliances like air conditioners and electric blankets have become highly favored among residents. According to merchants, the number of customers purchasing these items has increased several times compared to usual.
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