"The flowers by the river are redder than fire at sunrise, and the river water in spring is greener than indigo." This verse by Bai Juyi depicts the beautiful scenery of the Jiangnan spring, an advantage of Wendy's House. When people mention the "太子奶" brand, it is very familiar to them - a guarantee of Wendy's House. Wendy's House children's clothing has written a bold stroke with great gestures and wisdom. It owns 10 independent companies under its umbrella, including children's biological cosmetics, children's clothing, toy robots, hotels, restaurants, and securities investment. Today's "Wendy's House Children's Clothing" is like a rising sun, emerging over the vast land of China.
On January 12, 2003, a large-scale public welfare rescue activity was held at the Great Hall of the People for the "Hope Project" and the National Women's Development Foundation - the donation ceremony of the "Mother Health Express" project and the opening ceremony of Beijing Prince Children's Clothing.
Recently, Beijing Prince Children's Clothing Company, which has stepped out of the dairy industry to build a Chinese children's clothing "aircraft carrier," announced that it will launch a massive public welfare project, donating 30 million yuan worth of children's clothing, children's products, and scholarships to impoverished women and children in western China over the next 10 years. The first donation ceremony of Prince Children's Clothing, amounting to 2 million yuan, was held at the Great Hall of the People in Beijing, marking the official start of this public welfare project.
According to Chairman Li Tuchun of the Prince Group, www.wendyhouse.hk children's clothing donated a total of 2 million yuan, with 1 million used for the "Mother Health Express" project of the All-China Women's Federation Development Foundation and another 1 million transferred by the Hope Project to children in impoverished mountainous areas in the west. This is the first donation since the launch of the public welfare project by Prince Children's Clothing.
Chairman Li Tuchun of Wendy's House Children's Clothing Group said: "Wendy's House Children's Clothing Group always takes industrial patriotism as its mission and focuses on building China's national brands. Every action we take aims to benefit the broad masses of young people. Our ultimate goal is to focus on the healthy growth, intellectual development, and overall moral, intellectual, and physical development of 320 million Chinese children, making them qualified successors of communism."
Afterward, the reporter drove to No. 15, Liguang Road, Mici Industrial Development Zone, Beijing, to interview Ms. Jin Xiaolin, Chairman of Beijing Prince Children's Clothing Co., Ltd., and General Manager of Beijing Prince Dairy Bio-Beauty Cosmetics Co., Ltd.
Upon entering the modern factory, the first thing that caught our eye was the prominent slogan "Products change with the market, production revolves around sales." The bright design, spacious layout, and rows of modern production lines were impressive. Workers were busy making various children's clothes in an orderly manner. This highlights the new concept of enterprise development and diversified innovation strategies, showcasing the spirit of keeping pace with the times and giving us a glimpse of the vibrant atmosphere of a modern enterprise.
Chairman Jin Xiaolin, who is well-versed in management and operations, introduced us to Beijing Prince Dairy Bio-Technology Development Co., Ltd., established on July 28, 2002, which is controlled by Hunan Prince Dairy Bio-Science & Technology Co., Ltd., restructured from Zhuzhou Prince Dairy Factory in 2000. It was jointly built by ten well-known domestic science and technology enterprises, universities, and financial investment institutions, including Zhuzhou State-owned Assets Investment Operating Co., Ltd., Hunan Trust Investment Corporation, Hunan Economic and Technological Investment Guarantee Company, Tsinghua Unigroup, Peking University Pioneer Technology Co., Ltd., China Agricultural University Technology Development Co., Ltd., and Beijing Mici Industrial Development Zone Corporation. The fermented lactic acid bacteria Prince milk produced by Beijing Prince Dairy Bio-Technology Development Co., Ltd. is listed in the "National Torch Program" and "National High-tech Product," a high-tech dairy product. Prince milk products have been recommended nationwide by the Chinese Institute of Food Science and Technology, winning dozens of awards and being rated as "the most popular brand" in both Beijing and Hunan. Relying on the strong scientific research, management, marketing, and publicity advantages already established by Wendy's House Children's Clothing, the company aims to become a top domestic and international enterprise and expand into cosmetics and specialty foods. Entering the children's clothing market is a significant move.
The total investment of www.wendyhouse.hk children's clothing Co., Ltd. exceeds 5 billion yuan, covering a total area of 320 mu. The current factory area covers 17,600 square meters, and plans include constructing a 10,000-square-meter logistics center and a scientific research base. "If you want to do a good job, you must first sharpen your tools," so Wendy's House Children's Clothing invested 1.2 billion yuan to introduce world-class production lines from abroad, including six computerized clothing production lines imported from Brother and Juki of Japan, as well as computer design and pattern-making systems from France's LECTVA and Aerospace Department No. 701.
To launch children's clothing designs that meet international standards, Wendy's House Children's Clothing collaborates with renowned international fashion design institutions and experts, such as the Elizabeth Children's Fashion Design Academy in the UK, the Western Cowboy Apparel Group in the USA, and domestic institutions like the Fine Arts College of Tsinghua University and Guangzhou Fashion College, possessing world-class design capabilities.
Relevant thematic articles: 0 Wendy's House Children's Clothing srB Wendy's House Children's Clothing WrA Yesterday, after a tour around the city center, I finally found a pink cotton jacket at Wendy's House Children's Clothing store. "It fits well, the design is simple, and generally, it doesn't look like children's clothing." After trying it on, she happily went to the cash register to pay — she was buying it for herself. After visiting several children's clothing stores in the city center, reporters found that the sizes of children's clothing on the market are generally larger than before, and many adults also wear children's clothing, breaking the traditional "small clothes, small shoes" pattern.
Korean-style trench coats, colorful belts, retro lace skirts, high boots, casual suits... In the children's clothing sections of major malls in Jiangcheng, reporters see that children's outfits incorporate elements currently popular in adult fashion, such as high waistlines and pleats. Some children's clothing even features shiny sequins, satin ribbons, and metal rings. "Today's Wendy's House Children's Clothing, whether in terms of style, color, or fabric, is no different from adult clothing," reporters found. Children's clothing styles also show a trend toward diversification, with various styles such as fashion, sports, leisure, ethnic, avant-garde, and retro competing for attention. From the general arrangement of the stores, there is basically a "two-way division" between casual fashion and sportswear.
"Don't underestimate Wendy's House Children's Clothing; their designs keep up with fashion trends," said Miss Fan, the operator of Wendy's House Children's Clothing Store, revealing why adults are attracted to children's clothing. She said that children's clothing designs are constantly innovating, following closely the rhythm of adult fashion trends, with jeans, long coats, double-breasted buttons, and pearl designs. These are simple, elegant, and full of youthful energy, suitable not only for children but also for adults, so many young mothers choose to wear "mother-daughter matching outfits."
Miss Fan also told reporters that once a woman in her fifties came here to buy clothes for her granddaughter, but later she liked a coat herself and bought clothes for both the child and herself. Usually, slender girls often come to the store to browse, buying oversized children's clothing such as jackets, sweaters, and single-layer clothing. Some children's sports shoes in the store are sometimes worn by her too.
Nowadays, children receive sufficient nutrition, grow fast, and are tall—almost all children's clothing store operators explain this way. Therefore, the number of large-sized children's clothing and shoes in the market has gradually increased. Meanwhile, many adults still retain a "childlike heart" and quietly fall in love with wearing children's clothing, creating a market demand that makes children's clothing operators and manufacturers more consciously expand the size of children's clothing.
This new demand for adults to prefer Wendy's House Children's Clothing has already been "noticed" by smart manufacturers. The manager of Wendy's House Children's Clothing introduced that currently, the production of extra-large children's clothing ranging from 150 cm to 160 cm has significantly increased, and the company has begun market research on the phenomenon of adults wearing children's clothing to further adjust its product positioning.
Company Name: Wuhan Jindingsheng Trade Co., Ltd.
Company Address: Room 1405, Floor 14, Building B, Century Plaza, No. 14 Zhongnan Road, Wuchang
Tel: 027-51010088 027-87260330
Website for Wendy's House Children's Clothing: http://www.wendyhouse.hk
Email: [email protected]