Sony Ericsson to Launch PlayStation Phone, Release Date Unannounced

Peter Ahnegard, head of the Sony Ericsson gaming department, revealed at the Leipzig Game Fair in Germany that Sony Ericsson has decided to continue with its plans for a PlayStation branded phone, but the exact release date of the phone is still undetermined. In an interview with foreign media reporters, Peter Ahnegard stated that Sony insists on maximizing the use of its existing brand resources to create products that meet consumer demands. The application of the Cyber-shot and Walkman brands on Sony Ericsson phones are the best examples. As the representative of Sony's electronic entertainment brand, PlayStation is also an object that Sony Ericsson will never neglect.