Those who are not careful in office will invent. Usually, it is not difficult to find a tailor shop in the district, but it is easy to find a fabric art shop. Aren't they all jobs done by tailors? Why do tailor shops change into fabric art shops? Please see the following example:
Operational Case:
The tailor shop's business became cold.
Ms. Liu, over 40 years old, is a small tailor with more than 20 years of sewing experience. Ten years later, she opened a 10-square-meter tailor shop in Guanzhuang and made a living from her skills. "Back then, people liked to buy fabric and make clothes, and I was so busy that I even hired two young apprentices," Ms. Liu said. The early success delighted her, and she even had someone redecorate her shop. However, good times didn't last long; after a few years, the tailor shop's business gradually declined. She could only do ten or fewer orders a month, and even the store's rent of 500 yuan at the time couldn't be covered, which worried Ms. Liu.
Switching to a Fabric Art Shop Presented an Opportunity
Ms. Liu didn't hesitate to dismiss her apprentices and started visiting retail markets and fabric art cities. After three days of investigation in the fabric art city, she had a new idea: home textiles were becoming the latest business opportunity. Home textile stores and curtain fabric art shops were everywhere in the fabric art city, and their businesses were thriving. Thus, she gathered some funds, found new apprentices to learn home textile sewing skills, and resolutely transformed her tailor shop into a fabric art shop.
Although it was a small-scale entrepreneurship, product quality could not be overlooked. During the construction phase, Ms. Liu hired two young saleswomen and personally trained them on the knowledge of selling fabric art products. Through online searches, she found several well-known suppliers of personalized fabric art products, which added bathrobes, pillows, slippers, blankets, and other fabric art products to her store. On the day of the official opening, she carefully selected a batch of embroidered quilt cover sets. With low prices and brand characteristics, she sold them at ultra-low prices to attract customers. She also placed these branded "key" products at the entrance of the store. Due to their attractive patterns and colors, many women were immediately drawn in and gradually became regular customers of the store.
Monthly Pure Profit Exceeds 5000 Yuan
"Catching the business opportunity means half of the success," Ms. Liu said. The home industry has the rule of "light construction, heavy decoration." Even for large new homes, people often feel a lack of "home feeling." She precisely identified the business opportunity between "heavy decoration" and "light decoration." Since transforming into a fabric art shop, her business returned to prosperity. A small shop of less than 20 square meters now has a monthly pure profit exceeding 5000 yuan.
"Now, every day when lying in bed, I keep thinking, what else needs to be equipped to fully attract the attention of a family?" It is precisely due to Ms. Liu's meticulous management that her small shop, despite its size, offers over 30 types of tablecloths. Various floor mats, cushions, and bedding items add up to hundreds of varieties.
Related theme articles:
- The next Bill Gates is most likely to come from China
- The surefire strategy for online entrepreneurship
- Women starting a business, usually which industry should be chosen