From the design of the website, it can be seen that "Shenlight Vision"'s main business is product photography. However, a higher level of commercial photography than product photography should be: advertising photography (or creative photography). Our future business focus will be "advertising photography." Currently, this is also the most important business in Shenzhen's photography industry. If you flip through newspapers and magazines, you'll find that images take up a considerable portion, with photographic advertisements often occupying most of the ad space, and sometimes even the entire page. Moreover, its position on the page is crucial; visually, it often becomes the first thing to grab people's attention. After attracting attention, it then stimulates interest, encouraging purchasing actions.
Over the past thirty years since the reform and opening-up, the expansion of China's foreign trade, the increase in various goods, and the fierce market competition have gradually highlighted the special functions of advertising photography. Overall, advertising photography as well as product photography have gained widespread application in modern commercial activities—not only in newspapers and magazines, but also in product catalogs, merchandise directories, pictorial calendars, product packaging, storefront displays, posters, sales promotions, and services. All these depend on one photograph after another.
In other words, advertising photography evolves with the development of the market economy. Besides spreading commercial information, accelerating circulation, guiding consumption, promoting competition, driving production, and improving efficiency, it also enriches people's spiritual lives through elegant and healthy artistic expression.
"Shenlight Vision," which started with product photography, will no longer simply reproduce product images on the page. Instead, it will focus on the texture, beauty, and artistic conception of products (or brands), striving to lead photography with creativity and create more value for customers through broader and deeper communication.
However, compared to artistic photography and product photography, advertising photography requires closer collaboration, including copywriting and design. Ideally, as a professional photographer, you should also have some knowledge of product marketing.