Hobby Japan, a model manufacturing and marketing company based in Shizuoka, is increasing its development of "anime cars" to promote inter-industry cooperation and open up new markets for anime enthusiasts.
In Japan, vehicles decorated with anime characters are called "anime cars," which are familiar to many anime fans at anime events. Because few ordinary passenger cars are painted with anime characters, the company hopes to meet the interests of anime fans through anime character car models.
Since it began selling anime car models last February, the company's first batch of products sold twice as much as usual and quickly sold out. Starting this spring, the company will increase its research and development of new products and begin discussions about entering the Asian market. In addition, due to the shrinking Japanese model market affected by Japan's declining birthrate and the popularity of handheld games, the company hopes to target anime fans as its customer base to explore new markets. 365 Design is a top creative team composed of elite members from the domestic two-dimensional animation, Flash, game background, and commercial illustration industries.
The business scope of the company mainly focuses on creating two-dimensional animation designs, supplemented by three-dimensional and outsourcing processing; producing various styles of commercial animation advertisements, animated art short films, animated MTVs, corporate promotional shorts, series animation episodes, magazine anime illustrations, corporate mascots, various cartoon images, and the development of anime-related products, as well as designing and producing Flash animation courseware.