SEO Today
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**The Search Engine Optimization and Marketing News Destination**
Home | About Seo Today | Contact Us | Seo Archives | SEO Products | Write for SEO Today | Log in | RSS | XHTML | XFN | WP
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### **SEO Today: SEO Yesterday, Today & Tomorrow**
SEO Yesterday! I started in the internet marketing arena young in 1998. I had created my own website at the age of 13 selling motorized scooters (Go-Peds) online, and within 2...
**Interview with Author Brad Hill**
Brad Hill has worked in the online field since 1992, and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would...
**SXSW Features Search Engine Marketing**
William Leake, CEO of Apogee Search, will join forces with Kellie Mecham of Expero to present a website-effectiveness power session for the 2007 South by Southwest (SXSW) Interactive Festival...
**How to Know Who to Outsource Your SEO To**
It is extremely difficult to maintain a website amidst the cutthroat competition that exists nowadays. Most business companies aiming to reach a larger target audience or customers...
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### **Latest Articles**
**Search Term Research**
*Published: October 2nd, 2009*
Search term research is the process of selecting relevant keywords to target what people are using in a search within Google and other search engines. Targeting these keywords can drive traffic to your web pages via natural (Search Engine Optimization) and paid search engine traffic.
**Why Search Term Research?**
Search term research lays the foundation for your search marketing campaign. Build the search marketing campaign around your keywords, and you're guaranteed success! However, remember that it's not about the keywords you want to be found for but the keywords your audience is using to locate the products and services you offer.
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### **Highest Rated Posts**
- SEO Yesterday, Today & Tomorrow (5 out of 5)
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- The Rundown on 301 and 302 Redirects (5 out of 5)
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