Tianjin Wedding Photography Those who have been to Wujiang Road in Shanghai must have such a memory: beside the narrow road, there are two stores which are always crowded with customers and long queues at the entrance. Some people even eat their takeaway meals on the roadside. These two stores are the famous "Xiaoyang Pan-fried Bun Shop". They are only 5 meters apart from each other and are the earliest shops of "Xiaoyang Pan-fried Buns" in Shanghai. However, 8 days ago, a post claiming that "Xiaoyang Pan-fried Buns are poisonous" appeared online and was quickly forwarded, becoming a hot topic in Shanghai. A week after the incident, "Xiaoyang Pan-fried Bun Shop" issued a rumor-refuting statement through a lawyer and reserved the right to pursue legal responsibility for related infringing entities and individuals. Tianjin Ironwork The shocking net post: After eating "Xiaoyang Pan-fried Buns", one suffers from vomiting and diarrhea On November 11, a sudden post about "Xiaoyang Pan-fried Buns" appeared on the well-known Broadband Mountain Forum in Shanghai, with a startling title: "'Xiaoyang Pan-fried Buns', the poison after soup dumplings, unscrupulous operation, devoid of conscience." The post described: "Last night, I went to the 'Xiaoyang Pan-fried Bun Shop' on Huanghe Road introduced by a friend, ate 2 taels of pan-fried buns and a bowl of beef soup. Less than an hour after returning home, I started vomiting and having diarrhea. Afterwards, I immediately went to the emergency room of the nearby Ninth People's Hospital. After half an hour of blood and stool tests, the doctor said I had food poisoning. I thought, from afternoon to evening, I only ate Xiaoyang Pan-fried Buns, what happened?" The poster then "solemnly" reminded: "I hope relevant departments will soon investigate merchants who do anything to make money, adding various things to food, and also ensure the dietary safety of Chinese and foreign tourists during the World Expo." The poster said, the next day he went to the "Xiaoyang Pan-fried Bun Shop" on Huanghe Road, bought 1 tael and took it to the food quarantine inspection unit for testing, but did not say which one. After 2 hours of testing, the staff informed that the meat inside was pork fat and lean meat, and a large part was made by mixing sow breasts. The staff indicated that this pork might have been refrigerated for a longer time, so it contained bacteria. As for sow breasts, they are carcinogenic substances, so it's best not to eat them in the future. "Later, when I went to the Huangpu Industry and Commerce Bureau to report 'Xiaoyang Pan-fried Buns', the staff receiving me actually called their boss with a mobile phone. Seeing this situation, I gave up. No wonder no one has investigated for so long," the poster explained the reason for not reporting. Reporters' Investigation: No response from the poster after a week Since the post was published online, the click rate remained high and was quickly reprinted on websites such as Sohu, Shanghai Hotline, Baidu, Kaixin.com, etc. For a time, the claim that "'Xiaoyang Pan-fried Buns' are poisonous" was incessant and became a hotspot for all search engines. After seeing the post, most netizens were shocked at first. "Is it true? Too terrible, I will never eat pan-fried buns at his place again..." However, after calming down, many netizens began to reply in the comments section, asking the poster to provide corresponding test reports, otherwise it would be baseless. On the day the post appeared on November 11, the reporter immediately sent a private message to the poster, hoping he could provide relevant test reports so that an investigation could be conducted. But until yesterday, there was still no response. Strangely enough, about 6 hours after the post appeared, Broadband Mountain prompted that "the post does not exist." It was later learned that this was not due to the moderator deleting the post. Testing Institution: No acceptance of pan-fried bun testing Regarding the vague parts of the original post, some netizens raised several questions. According to common sense, after a consumer gets a stomachache, they will definitely argue with the merchant, and only under contentious circumstances will they propose sending samples for testing. However, the poster went back to the same place to buy pan-fried buns and sent them directly for testing after getting diarrhea, which is strange. "Since the poster got sick, the same batch of minced meat should have caused other diners to get poisoned too. Why hasn't anyone responded?" A netizen who claimed to work in a testing institution said that it's impossible to get a report within 2 hours from submitting a sample for testing. In the morning yesterday, the reporter contacted some of the institutions mentioned in the post. A staff member from the Shanghai Institute of Food and Drug Control stated that they do not accept personal commission tests, and pan-fried buns are not within their testing scope. Other testing departments either said they haven't received any tests related to pan-fried buns recently, or they don't accept testing commissions for pan-fried bun products. Director Hu of the Huangpu District Administration for Industry and Commerce told the reporter that they have already verified with the Nanjing East Road Industrial and Commercial Office within their jurisdiction, but after checking all records, there was no complaint or report record. Similarly, other industrial and commercial offices within the district also had no records. Wujing Road Store: Revenue has dropped by 10% recently Yesterday at noon, the reporter came to the "Xiaoyang Pan-fried Bun Shop" on Wujing Road. It was lunch rush hour, and there was still a long queue outside. Customer Miss Jiang told the reporter that she often came to eat "Xiaoyang Pan-fried Buns" on Wujing Road with her friends when she was studying, and now working nearby, she has become a regular customer. "I think what's circulating online is too exaggerated. I'd rather believe myself." However, the influence of the post cannot be underestimated. "In the past at noon, we often had to queue up to the entrance of the adjacent shop, but now it's affected. Preliminary statistics show that the current revenue has dropped by about 10%." Yang Lipeng, the founder of "Xiaoyang Pan-fried Buns," told the reporter that after the post appeared, the Wujing Road store frequently received inquiries from customers asking if the "Xiaoyang Pan-fried Buns" on Huanghe Road belonged to the same chain. After confirming, these customers hung up without saying a word. Tianjin Wedding Photography Studio Yang Lipeng said that her office is at the Huanghe Road store, but she didn't receive any complaints from customers about diarrhea after eating. "When we're busy, we often eat pan-fried buns ourselves, but I've never had a stomachache!" Yang Lipeng, the founder of "Xiaoyang Pan-fried Buns," responded to the post's doubts: Meat is purchased from "Shuanghui," and no problematic meat has ever been found First encounter with the "filling scandal" in 15 years "When I received a call from a friend, I was completely stunned, unable to eat all day!" Yang Lipeng told the reporter that this "filling scandal" incident online is the first time since the establishment of "Xiaoyang Pan-fried Buns" 15 years ago. From being a child of educated youth to the CEO of a company with 12 chain stores, founder Yang Lipeng can be said to have started from scratch. Selling tea eggs, setting up fruit stalls and general merchandise stalls, she even opened a clothing store, but none of these ventures were successful. At the age of 27, when she saw someone opening a food stall, she decided to open a pan-fried bun shop on Wujing Road. "My grandfather was a Shanghai dim sum master, so I basically know how to make Shanghai dim sum. Also, since I liked eating pan-fried buns since childhood, I opened 'Xiaoyang Pan-fried Buns.'" In 2006, "Xiaoyang Pan-fried Buns" won the title of "Shanghai Famous Dim Sum, Famous Snack" and was subsequently rated as an "AAA Credit Qualification" enterprise. Meat has been procured from "Shuanghui" in recent years Yang Lipeng told the reporter that to ensure quality, since the opening of the fourth "Xiaoyang Pan-fried Bun" store on Huanghe Road, they have started to purchase meat products from "Shuanghui"定点. "We use pork neck meat because of its good quality." Yang Lipeng said, "Shuanghui's meat products need to go through 18 processes of inspection and processing before leaving the factory, and we adhere to the principle of 'same-day delivery, same-day sale'. To ensure food safety, Yang Lipeng applies for meat quality inspections from relevant departments every year. "Generally, we choose the hottest time of the year, and no so-called 'pig breast' or problem meat has ever been detected, and such inspections usually take at least 14 days." Website Construction The day after the incident, Yang Lipeng reported to the police and consulted lawyers for corresponding legal issues. After accepting the mandate, Shanghai Jiehua Law Firm immediately communicated with relevant websites and issued a lawyer's statement through some media, demanding the complete deletion of texts and false reports damaging the reputation of "Xiaoyang Pan-fried Bun Shop" and reserving the right to hold accountable related infringing units and personnel for legal responsibilities. Not afraid of inspections, welcomes supervision "What we are currently doing mainly focuses on reducing damage to the business's reputation and minimizing its spread," said agent lawyer Zhu Weiguo. "The occurrence of the 'filling scandal' event indicates that food safety issues are increasingly drawing attention and importance from citizens. But with the development of the Internet, similar infringement incidents occur frequently, and the authenticity of online information is becoming increasingly prominent." He hopes that relevant parties will strengthen emphasis and management of this issue and protect the brands of distinctive snacks. "Establishing a brand is not easy, maintaining a brand is even more difficult. We have no experience in handling similar events, but after this lesson, not only have we realized the power of the Internet, but also gained experience in responding to such situations," said Yang Lipeng. Jing'an District also recommended "Xiaoyang Pan-fried Buns" to participate in the selection of "Shanghai Famous Dim Sum" for the World Expo, making the company pay more attention to food safety issues. "We are not afraid of any inspections, and welcome citizen supervision," Yang Lipeng said while eating a pan-fried bun. [Related News] All food supplied to the Expo will undergo batch-by-batch inspections Shanghai Quality Supervision Department: Food production enterprises will implement first-level security measures; meat product and dairy product producers will implement second-level security measures. According to Xinhua News Agency, on the 19th, Shanghai's quality and technical supervision department announced that enterprises responsible for supplying food for the 2010 Shanghai World Expo will implement "first-level security measures," and all food supplied to the Expo will undergo batch-by-batch inspections. It is introduced that during the Expo, Shanghai's quality and technical supervision department will adopt three levels of security measures to carry out food production supervision and quality and safety guarantee work. Among them, enterprises supplying food to the Expo will implement "first-level security measures." Supervisory personnel will conduct daily patrol inspections of these enterprises and simultaneously urge enterprises to self-inspect daily, requiring all food supplied to the Expo to undergo batch-by-batch inspections. Moreover, key food production enterprises with relatively higher food safety risks, such as meat products and dairy products, will implement "second-level security measures." Regulatory authorities will appropriately increase the frequency of supervision and inspection and expand the scope of pollutant detection. Other food production enterprises will adopt "third-level security measures" and implement routine supervision and inspection. In 2008, the average pass rate of random inspections of all types of food in the city was 91.6%, an increase of 1.8 percentage points compared to 2007.