The advertising endorsement fees of stars keep rising. There was news previously that Faye Wong re-emerged to endorse a shampoo for 20 million RMB, and Jay Chou has now broken this figure with rumors that he will endorse a brand of electric vehicles for 30 million RMB over two years. The brand held a press conference to officially announce their collaboration with Jay Chou, and they will invite Brother Chou to co-design the electric vehicle, as well as hold 10-15 nationwide tour events next year. The electric vehicle designed by him will incorporate elements from his songs, such as themes like "Blue and White Porcelain" or "Golden Armor."