Sina Entertainment - On July 24, the animated film "McDull, Konchi the Wonder Boy" was officially released nationwide. Although McDull's animated movies have never been released in mainland China, younger audiences have long since come to know this cute and clumsy little pig through the Internet and video discs. They imitate his speech, memorize his lines, and even use phrases like "no fish eggs, no thick noodles" to describe their own lives of having nothing. This deep-rooted appeal, coupled with the investor's relentless promotional efforts, has almost overnight made this pink piglet once again one of the hottest topics among the youth. Many people have even started asking on their chat tool signature sections: Is it me or my butt that's lazy?