As a phone based on the TD-SCDMA network, ZTE U728's greatest highlight is naturally the application of various 3G services. The extremely fast network speed makes it very convenient for users to upload files, download resources or browse web pages, and functions such as video calls are also quite good. In addition, it can support CMMB format to receive TV programs, and with its rich multimedia functions, it can provide users with various forms of daily entertainment.