Will the emergence of netbooks in 2009 become a tipping point for new demand in the notebook computer market?
Global PC companies are entering a period of declining performance, because during crises, everyone tightens their budgets, and all kinds of demand investments decrease, making survival more difficult for PC companies. However, one point worth noting is whether the notebook computer market could become a tipping point for new demand. Especially now, with the emergence of netbooks, the notebook computer market is becoming more segmented. Last Christmas, among the top ten best-selling PC hardware series on Amazon's shopping site, seven were laptops, and not a single one was a desktop. This sign indicates that the dominant desktop computer has gradually declined, and due to advances in wireless technology and price reductions, notebook computers are becoming the preferred choice for millions of computer users worldwide.