Kenwood is an old Japanese company in the player manufacturing business. This time, however, their product is quite impressive: The OLED screen has been shrunk to only 1.5 inches, thanks to the adoption of a 0.85-inch hard drive. It also uses "high-definition digital amplification" sound processing technology and supports audio playback in MP3, WMA, and WAV formats, though it does not support video playback. Fortunately, its playback time isn't as small as its size of 78g, 62x44x17mm; it can work continuously for 24 hours and only needs 3 hours of USB charging to get back to work. It will be launched in mid-December at a price of about 2650 RMB with a capacity of 10GB. Looks like iPod's Shuffle is in for some trouble.