What should we do in Google's update?

SEO Tribe consultants have learned from Google that Google has made slight changes to the algorithm of its server group located in the China region. This significantly relaxes the structural requirements for websites. As for the PR value, which is a concern for webmasters, it will no longer be penalized due to structural design issues. Therefore, this Google update will serve as a patch for the previous two updates, redressing well-performing sites with structural design problems.

If your site underwent structural changes three or more times between May and July over the past two months, then your site is likely to face penalties during this update. However, this penalty is not targeted at structure but rather an algorithmic requirement. If your site was established before July 15th and indexed by Google before that date, then your site is one of the targets for this update.

What should we do during the update?

Since the Google update lasts for several weeks, various data points will be updated during this period, such as the PR value updates and backlinks that everyone cares about. These updates occur gradually and are not completed all at once. Therefore, webmasters should not overly worry: "Why has someone else's site been fully updated, but mine has only seen the PR update?"

How to improve rankings during the update:

1. If you have registered on the Google Search Console, then...