The Latest Official Optimization Tips for Google AdSense

Once we have secured the ad volume, let's take a look at how to set up the ad units - the four basic elements of ad optimization:

1. Ad Placement – Place ads where users' eyes focus, not where their mouse does.

When running ads, we naturally hope that users will notice these ads and become interested in them. Therefore, we should try to place ads where users' eyes are drawn, such as the top of the webpage or the upper-left corner of the main content. However, please note that ads should be placed where users' eyes focus, not where their mouse does. Placing ads near areas of high mouse activity, such as download links, can lead to accidental clicks, which harm advertisers' interests and may also affect your account security.

For more detailed suggestions, please refer to http://adsense.googlechinablog.com/2007/12/blog-post.html and http://adsense.googlechinablog.com/2007/09/adsense_04.html.

2. Ad Format – Bigger is Better

Based on our tracking and summary of a large number of ad performances, we found that larger ad units, especially the 300x250 medium rectangle, 336x280 large rectangle, 928x90 large banner, and 160x600 skyscraper, yield the best results. Therefore, if your website size allows it, we recommend using these ad unit sizes.

For more detailed suggestions, please refer to http://adsense.googlechinablog.com/2007/11/blog-post_27.html.

3. Ad Color – Website Colors and User Characteristics Determine Ad Colors

Ad color is a creative element in ad optimization that requires targeted settings based on an understanding and analysis of multiple factors, including website layout, website content, and website users. We suggest two approaches for determining ad colors: one is to choose colors that match or complement the overall color scheme of the website, ensuring consistency between ads and the website style, thereby enhancing user experience; the other is to select color schemes that appeal to the characteristics of the website's users, catering to their preferences, which can also provide a good user experience.

For more detailed suggestions, please refer to http://adsense.googlechinablog.com/2007/11/blog-post_29.html.