Specifically, what SEO work includes may vary from person to person due to the different sizes of projects they have encountered. As a result, everyone’s perspective and opinion on SEO might differ. Some people say SEO is very simple, while others believe it's quite complex.
Generally speaking, many people think that SEO is just about tweaking the website structure, adding some content, modifying webpage titles and descriptions, adjusting internal links, and then building a few external links. Once these steps are completed, they consider the SEO work done.
It cannot be denied that for some small-scale SEO projects, the primary goal is keyword ranking. Typically, in this type of SEO project, the website itself has relatively little information, and the SEO objectives are also fairly singular. Therefore, the adjustments required for SEO are rather minimal.