Analysis: Google Faces a Dilemma - How to Keep the Magic Aura Alive?
Struggling with ad clicks growth and falling stock prices, can the magic giant Google retain its aura indefinitely?
Google has finally experienced the taste of decline. First, its revenue expectations for the fourth quarter failed to meet Wall Street's projections for the first time. Then, a comScore report revealed that Google's ad clicks growth had weakened compared to a year ago. Just six months earlier, paid click ads were growing at an annual rate of up to 40%.