Three key points to increase website traffic using Google
1. Will SEO search engine optimization lead to Google banning my site?
Websites hoping to increase traffic through SEO are most concerned about being banned by Google for suspected cheating. Understanding Google's mission and values can help alleviate this concern. Google is an online advertising company, and the revenue of an advertising company relies on circulation, which in turn depends on how popular the carrier is with users. Therefore, Google has established its value system as providing more useful services to users. As long as the content you provide is what users need, and it aligns with Google’s values, your site won't be banned by Google.
2. Objective Analysis
To increase the traffic from search engines, first, website optimization services should ensure that Google indexes your web pages, and secondly, improve your site's ranking in search results. The following will cover two aspects: how to get Google to index your web pages and how to improve your site's position in search results.
3. Goal Decomposition
3.1 How to let Google find your site
To be indexed by Google, you first need to make sure Google finds your site. Google has three ways to find your site:
a. People who have installed the Google Toolbar visit your site. If your site hasn’t been indexed yet, Google will understand the popularity of your site from the information returned by the toolbar and then proceed to crawl your site.
b. Links from other websites. When other websites' pages have already been indexed by Google and contain links to your site, Google can find your site through hyperlink analysis.
c. When users query your site information using the "site" statement, it also allows Google to actively index your site.
3.2 Improving your site's ranking in search results
3.2.1 Factors affecting Google's search result rankings:
a. The famous PageRank technology, which measures the importance of web pages linking to your site. In fact, from experience, the role of this technology is becoming less significant.
b. The number of pages indexed across the entire site. For the same webpage, if it is placed on a site with only a few hundred indexed pages versus one with hundreds of thousands of indexed pages, the probability of being found by a search engine differs greatly. During a test lasting over a month, a page with slightly pornographic content was hit by search engine users less than once per day on average when hosted on a site with only a few hundred indexed pages. However, when hosted on another site with tens of thousands of indexed pages, it was hit by search engine users approximately 100 times per day, and quite stably.
c. User access situation. Google made such a user behavior assumption: if a webpage is not important enough to be bookmarked by users but still interests them enough to revisit, there is a high possibility that they will use a search engine to find the webpage again. Therefore, judging the popularity of a webpage based on user clicks on search results may even be more in line with user needs than PageRank.
3.2.2 Addressing the ranking factors
a. Enhancing the PageRank of web pages. In fact, as long as your site is popular with users, it can enhance PageRank. For example, a popular content ranking page on a certain site has no external links and only one internal link, but due to the popularity of the content, its PageRank value can reach 5. As mentioned earlier, this value is becoming less important now, so...
b. Increasing the number of indexed pages. Don’t assume that just putting your website online will automatically get it indexed by search engines. Social networking sites (SNS) and blog sites, if there are no bridges between sites, are prone to broken links. Moreover, having links does not necessarily mean they will be indexed. Many links are skipped during hyperlinked analysis.
1) Web pages should not have broken links. Blog-type websites are easily designed with broken links. Users who don't update their content for a long time cannot be reached from the homepage, and if humans can't navigate through, neither can search engines. One solution is to add a username index page like a yellow pages website.
2) Google's method of handling web links: Collect all web pages from three levels of links starting from the initial page (excluding the initial page), process all links of these pages collectively, static relative links are not counted, but redirections and rewrites count as two steps (if A redirects to B once, this step consumes one link, and this path can only move forward one more step). All web page links are sorted and threads are allocated according to the importance of the starting page. If processing capacity is insufficient, skip-step processing (according to their own explanation, it follows a hash table for skipping steps). Skip-step processed links write corresponding web pages together for processing, treating each pair of bodies as one web page count. Knowing how Google processes web pages helps us understand why many pages are not collected. Links that need recalculating (excluding static relative addresses) are counted twice, making it difficult to form a loop with reciprocal links, resulting in fewer collections. When thread allocation is insufficient, links may be skipped during skip-step processing. Additionally, during sorting, question marks might cause errors in processing links containing question marks because they are treated as macros by programs. If you want B page (which has already been indexed by Google) to definitely be indexed when linked from A page, there should be multiple paths within the three-link range from A page leading to B page. Is this doorway technology? No, we can see how it's implemented: A—B (one click away), A—B—A—B (two pages reciprocally linked), A—B—B (B page has self-pointing links, such as back to top), A—B—C—B (B page and C page reciprocally linked). These are the main categories, and adding more paths is very easy, especially intra-page links (blog log pages generally can achieve this because log pages usually contain links to recent logs). Actually, this basically explains why fewer pages are collected from DVBBS forums. The link format is a big issue, and the lack of effective link loops leading to insufficient internal links is also a major problem. This issue can be improved by modifying the "anthology" link direction of posters, but the links must be generated as direct addresses at the time of page generation; redirection would prevent indexing. Since Google treats each pair of bodies as one page, systems like oblog's log pages are easily calculated multiple times, although there are fewer content-rich pages, as mentioned before, more total pages can make the web pages easier to be hit, so choosing the right system is definitely helpful in increasing search engine visits.
3) As mentioned earlier, Google's values are actually the core of increasing search engine visits. Providing content that is helpful to users, when users forget the URL and come back via a search engine and click on your site, it is equivalent to voting for your site. From current experience, the weight of votes retrieved by search engines is greater than visiting your site with the Google Toolbar installed, and page links have the least impact on search results. Content that attracts traffic particularly well includes slightly pornographic content (these URLs are generally not bookmarked, but users have the desire to find them again through search engines).
In fact, some content websites, if they present content like blogs do, by flattening it chronologically (the website structure becomes channel home page — calendar page — daily content list page — content page, historical content won't be pushed too deep to be hard to index), will make web pages easier for search engines to index.
Based on past experience, for websites with millions of indexed pages, social news content pages can attract search engine visits at a ratio of approximately 10:1. When a channel has 200,000 indexed pages, the daily IP visits from search engines are roughly 20,000. Structure optimization takes about three months to stabilize. User-generated content has a ratio of 20:1 to 30:1, such as blogs or forums, mainly due to the low weight of replies. Initially, if some tools are used for data collection of popular content, and editors appropriately process and organize the data, good results can be achieved.
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