Sina Entertainment's interactive database product is a large database of film, television, music, and celebrity information that attracts every netizen to participate in editing, based on wiki technology. It also includes user interactive community services derived from it. It is a product innovation based on the Web 2.0 concept. "Go with the Flow - Ao Jun's BLOG, Shen Aojun, The Simpler, The Happier!, The Founding of a Republic..."