Google confirmed the rumors on its official blog today that Google will acquire Feedburner, a claim simultaneously verified on Feedburner's official blog. TechCrunch reported that, according to their sources, the acquisition price is approximately 1 billion US dollars.
The official statement from Google did not disclose detailed information about the acquisition, but one thing has been confirmed: Google will integrate Feedburner into the AdWords advertising system. It won't be long before AdWords ads appear in feeds.