Googlebeta: Google's acquisition of FeedBurner has become a reality.

A report from TechCrunch indicates that Google has confirmed it is acquiring FeedBurner, and negotiations are currently underway with an estimated purchase price of over $100 million. The official announcement of the acquisition is expected to be released soon.

I have always thought that FeedBurner's feed management service is quite good, at least better than FeedSky. Now, with its integration into Google, FeedBurner will receive even stronger support in terms of technology and funding. I believe FeedBurner will continue to improve. However, there is one concern: Will FeedBurner’s feed advertising service become as easy to apply for as Google AdSense? After Google acquires FeedBurner, will the entry barrier for its feed services be lowered? Let's wait and see...