CCTV should not suppress the internet for the sake of a few advertising fees.

What money should be earned and what money shouldn't be earned. CCTV should carefully ponder over this unremarkable sentence. Baidu and Google, as well as some domestic portal sites, generally rarely advertise on CCTV and have also taken away a batch of advertising clients. However, this is not the most important thing. The most important thing is that the Internet is quietly changing the way people obtain information. The information on TV can be said to be both slow and processed, while the Internet is different. With the popularization of broadband, video news and text news are almost real-time releases with synchronized follow-up reports. This is something that TV stations can never catch up with no matter how hard they try. As a result, people begin to get used to obtaining information through the Internet, and thus conflicts arise. Whether it's CCTV or other TV stations, their lifeline is the ratings. If no one watches TV, where will the ratings come from? Where will the popularity come from? Without ratings and popularity, only stupid companies would advertise on CCTV. In the past two years, have you heard any advertising slogans about brands listed on CCTV? As enterprises gradually recognize the importance of online advertising and reduce their investment in TV advertising step by step, CCTV and several other TV stations can't sit still anymore and start to talk about the Internet. There's an old saying, "Catch the leader first if you want to catch the thief," which CCTV understands quite thoroughly. So, they start with Baidu first, then talk about Google, secretly incite relevant departments to crack down on personal and corporate websites, and increase the difficulty for enterprises to go online. This move is ruthless. Baidu and Google can be said to be the main providers of traffic for corporate and personal websites, or even the gateway to Internet resources. Talking about these two gateways can effectively reduce consumers' trust in the Internet. When it reaches a certain point, the gates will be half open. At this time, those big customers will take large amounts of advertising fees to the TV station instead of Internet advertising. This is just one of the purposes. Another purpose is to subtly hint to the vast number of netizens that TV stations are the rulers of information in this world and the only trustworthy source of information. The advertisements broadcast on TV are genuine without fake goods, even if there is no rating, even if it is obviously melamine.