Google increases exposure - ads hit CCTV1's "Movie Legend" to capture the market

Article by Long Ge, Editor of SEO Tribe

Recently, Google has made significant moves. At the end of May, Li Kaifu brought Google's IT elite to "Day Day Up," a popular entertainment program, to showcase Google's search function and Google Maps to a wide audience interested in entertainment shows. Additionally, Google made market adjustments in response to the official launch of Microsoft's Bing search engine. There are also reports that Google will invest heavily to expand its leading search technology domain to counter the market pressure from Microsoft's Bing surpassing Yahoo as the second-largest search engine.

After entering June, we have seen Google's presence in many CCTV programs. TV advertisements have been aired, including 3G ads (the one where Li Kaifu is the first to speak), and more recently, Google ads have directly appeared in CCTV1's "" program. We saw this advertising method in the latest episode of CCTV1's Movie Legends.

The advertising method: In recent episodes of Movie Legends, the stories of the four great directors of Beijing Film Studio were told, featuring contributors to Chinese cinema such as Shui Hua, Cheng Yin, Ling Zifeng, and Cui Wei. During the program, every few minutes when there was a narrative or storytelling dialogue, the phrase "Google Search" along with a Google search bar would appear at the bottom of the screen. The words "Four Great Directors of Beijing Film Studio" would flash in the search bar. Next to the search button, it says "www.g.cn." Google Search, yes, this is Google, the search engine we are all familiar with. Facing market pressure, Google responded with such rapid speed and broad market coverage, which other domestic internet companies, even portals, cannot match.

When Google places its exposure methods into CCTV and the "" program, we already feel that Google is popularizing its search engine to the masses, allowing non-internet users who obtain information from television to also experience the internet and feel the network through the encyclopedia of the search engine. After all, universal internet access will comprehensively enhance the development of our country's e-commerce industry and elevate the logistics industry to a new level. The era where online shopping becomes the dominant mode of daily shopping is imminent.

Google - the most competitive and excellent search engine.

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