Google's Weight Allocation for Website Domains in SEO Optimization - Domain Optimization Strategy

Google's Weight Distribution for Website Domains in SEO Optimization - Domain Optimization Strategy

By Jing Chao (Technical Engineer at SEO Tribe) Edited by SEO Tribe Editor

SEO Tribe's SEO engineers reveal the weight distribution of website domains by Google, the world's leading search engine. In this edition, invited SEO Tribe engineer Jing Chao discusses various technical values influenced by website domain factors such as Google rankings and PR values.

In many cases we encounter, clients' websites are not registered themselves but purchased from third parties. The reasons for purchasing such domains include the following:

1. Short and easy-to-remember domain names

2. Domain names that are English words or abbreviations of a specific industry or field

3. Combinations of product names that sell very well

Our discussion begins with these domains: why do some websites undergo different changes when using different domains? Some domains can enhance the overall SEO of a website, while others may even lead your site into an abyss from which it cannot recover.

Since the concept of SEO optimization was implanted in the minds of Chinese webmasters, many have begun to ponder the "thoughts" of search engines. With algorithms being updated one after another, webmasters accumulate their own experiences to deal with the ranking impacts of website keywords on search engines. Google is considered the most accepted search engine globally, whether judged by user coverage or search engine technology, Google is the leader in search engines, although there are also local search engines in some countries.

The ranking mechanism of the Google search engine mainly stems from links; high-quality links help your site rank higher naturally for relevant keywords. Details involve website content, internal link structure, and the use of various tags. Few people consider the real impact of website domains, but in fact, the influence of a domain is no less significant than links, and the value assigned by Google is quite high, mainly reflected in the following aspects:

1. History of the website domain

If you register a new domain, be sure to check its history: has it been banned? Was it officially activated? What was it used for? Is it consistent with the content of the website you plan to operate? This point is particularly important for English websites.

If you purchase a domain from someone else, you must know its previous usage and whether it was penalized for inappropriate content. The history of a domain can be queried through some websites or software. Readers can find such analysis tools themselves. I recommend a tool to query the historical pages of a domain: http://www.archive.org/web/web.php, which can go back to the 90s.

2. Content of the website domain - Domain optimization combination

The content of a website domain might sound vague, but what content does a domain have? Before improving the ranking of related terms, we usually start by editing the title of the website, adding relevant product names. For English websites, you can optimize the content of the domain name. Specific approach: use the name of a related product as the domain, and separate multi-word groups with hyphens "-". If you still doubt the content optimization of a domain, open the Google search engine immediately, search for the English name or phrase of a product, and you will find that websites with this English name or phrase in their domain rank higher (keywords in the domain and URL are highlighted in bold by search engines).

Reasonably combine phrases and sentences to fully utilize the weight assigned by search engines: adjust the names of the subdirectories of the website reasonably, staticize the web pages, and optimize the combination of page names with directory names and domain names to form keywords that can be segmented into different product-related names.

3. PR value of the website domain

Some domains are purchased from third parties, and some sellers promote their domains: "It is linked to a website with a very high PR. If you buy the domain in the future and resolve it to your website space, you can naturally obtain the previous PR value of the domain." Regarding this statement, I would like to analyze it first: The determining factor of PR value is high-quality backlinks, which decide the PR value of your website. If the previously resolved site had a PR value of 7, resolving it to a new website space could temporarily bring PR value to the new space, mainly due to the benefits of the links. When Google updates again, these may disappear at any time, just like links, PR values are also subject to change.

When we re-resolve the domain to a new space and input "link:website domain" in the Google search engine, we will find that the backlinks of the domain remain unchanged, and these data will be preserved until the next major update by Google.

If the domain you purchase meets the following conditions, it can be helpful during the SEO optimization process: the content of the website previously resolved by the domain is roughly similar to the content of your current website, such as selling the same product with related identical keywords. This ensures that after changing the website, the webmasters who previously exchanged links with you will not remove the links to your website. After Google's major update, your website's related data will also gain better improvement. Of course, the premise is that your website has already been indexed.