Google's Weight Allocation for Website Domains in SEO Optimization - Domain Optimization Strategy

Google's Weight Distribution for Website Domains in SEO Optimization - Domain Optimization Strategy

By Jing Chao (Technical Engineer at SEO Tribe) Editor: SEO Tribe Editor

SEO Tribe's SEO engineers reveal how the Google search engine assigns weight to website domains. In this issue, we invited SEO Tribe engineer Jing Chao to explain various technical values influenced by domain factors, including Google rankings and PR values.

In the cases we've encountered, many clients' website domains were not registered by themselves but instead purchased from third parties. The reasons for purchasing such domains are varied, with the main factors being:

1. Short and easy-to-remember domain names

2. Domain names that are English words or abbreviations for a specific industry or field

3. Domain names that are combinations of product names and are very popular.

Our discussion starts with these domains, exploring why some websites experience different changes when using different domains. Some domains can boost a site's overall SEO, while others may drag your website into an abyss from which it cannot recover.

Since the concept of SEO optimization was introduced to Chinese webmasters, many have begun to speculate on the "mindset" of search engines. As algorithms continue to change, webmasters accumulate their own experiences to address the impact on keyword rankings in search engines. Google is considered the most widely accepted search engine in the world, whether judged by user coverage or search engine technology. It is undoubtedly the leader among search engines, although there are also local search engines in some countries.

The ranking mechanism of the Google search engine primarily depends on links; high-quality links can help your website achieve a higher natural position in relevant keyword rankings. Other details include website content, internal link structure, and the use of various tags. Few people consider the true impact of domain names, but the influence of domain names is no less significant than links, and the weight assigned by Google is quite high. This mainly manifests in the following aspects:

1. The history of the website domain

If you are registering a new domain, it is essential to check its history. Has it been penalized before? Was it officially activated, and for what purpose? Does it align with the content of the website you plan to operate? This point is particularly important for English websites.

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