Internet Business Research Blog: The 12 Golden Rules You Must Follow

by dosou on 2008-07-29 16:42:34

I. The Matthew Effect

In the Gospel of Matthew in the New Testament, there is a story about a king who, before embarking on a long journey, gave each of his three servants one silver coin and instructed them: "Go do business with this until I return." When the king returned, the first servant said: "Master, the silver coin you entrusted to me has earned ten more." Thus, the king rewarded him with ten cities. The second servant reported: "Master, the silver coin you gave me has earned five more." So the king also rewarded him with five cities. The third servant reported: "Master, I have kept your silver coin wrapped in a handkerchief for fear of losing it and never took it out." Then the king ordered that the third servant's silver coin be given to the first servant and said: "For whoever has will be given more, and they will have an abundance. Whoever does not have, even what little they have will be taken from them." This is the Matthew Effect. Look around us, and we can find many examples of the Matthew Effect. People with many friends will gain more friends through frequent interactions; those lacking friends will continue to be lonely. In terms of money, it's even more evident. Even if the investment return rate is the same, someone who invests 10 times more than others will earn 10 times more. It's a winner-takes-all society, and by making good use of the Matthew Effect, you can be the winner.

For enterprise operation and development, the Matthew Effect tells us that if we want to maintain an advantage in a certain field, we must quickly grow larger in that field. When you become the leader in a certain field, even if the investment return rate is the same, you can more easily earn greater profits than weaker competitors. If you lack the strength to quickly expand in a certain field, you need to keep looking for new areas of development to ensure you receive good returns.

II. The Watch Law

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