The new force of online games is overwhelming, and the Ninth City is hesitating at the turning point.

On November 20, the Ninth City (NASDAQ: NCTY) took self-rescue measures and announced that it would repurchase stocks with a total value of 50 million US dollars from the stock market. In the transactions on that day, the continuous decline in several trading days was barely stopped. The share price of Ninth City fell from 40 US dollars at the end of August to 30 US dollars in mid-November. After announcing a very pessimistic financial report on November 17, it fell by 10 US dollars in just a few days, approaching the historical low of 20 US dollars.

Zhu Jun, the chairman of the board of directors and chief executive officer of the Ninth City, believed that the Ninth City was at a turning point of three years, and he was confident that he could break through. The troubled Ninth City struggled to find a way out, but seemed to have not found a suitable path at the turning point. At this time, the rise of new forces in online games posed challenges to old online game companies like Ninth City, and also gave them new inspiration.