The Junjie is a classic family sedan, crafted through a collaboration of Chinese and European experts, embodying European car-making concepts, with roots in the BMW lineage and technical support from Porsche. The Junjie adopts a design by Italian company Pininfarina, combining Western dynamism and prestige with Eastern rounded sophistication. Due to its resemblance to BMW, it has been nicknamed "Little BMW" by many car enthusiasts. The front face of the Junjie continues the styling tradition of the Huacheng series.