On the morning of April 23rd, HTC officially launched its flagship device for the year, the HTC One, in Beijing and also unveiled a new brand strategy. The company has changed its slogan to Bold (daring), Authentic (genuine), and Playful (fun). HTC has introduced customized versions for the three major carriers in China, all supporting dual SIM cards and dual standby capabilities, with removable backs compared to the international version.Three domestic versions of the HTC One: all support dual SIM cards and dual standby.The HTC One was globally launched for the first time in February in London, UK. This device features a 4.7-inch 1080p full HD screen with a pixel density of 468 ppi. Its metal curved body design has been highly praised.The HTC One is the first model to use the Sense 5 interface, with the home screen transformed into an integrated news stream called BlinkFeed. Similar to Flipboard, it consolidates news, videos, images, and social information into a single waterfall flow and allows sharing with friends.In terms of photography, this is the main selling point of the HTC One. It is equipped with a second-generation independent image processing chip and uses a 4.1 million ultra-pixel camera. The unit pixel area can reach three times that of ordinary cameras, so its unit pixel light intake can reach 300% of ordinary mobile phones. With a 2000Hz dual-axis anti-shake optical stabilization system, it ensures excellent imaging results in low-light environments.On the other hand, the HTC One also offers a variety of photography options. The HTC Zoe dynamic album can automatically record five consecutive shots one second before pressing the shutter and 15 pictures within three seconds after, then automatically integrate them into a four-second short video. It will automatically add music and special effects to generate a special effect video clip and share it with friends.In hardware, the HTC One uses a Qualcomm Snapdragon 600 quad-core processor with a clock speed of 1.7GHz, equipped with a 2300mAh battery, supports NFC and Bluetooth 4.0. Additionally, the infrared function can be used as a TV remote control. With the built-in SenseTV function, users can find their favorite programs and use this phone to remotely control their own TV.Besides introducing the hardware part, HTC also grandly launched its own smart voice assistant HIDI today, which is said to be an exclusive voice application for domestic users. The HIDI function is similar to Apple's Siri and has the ability to analyze contextual records, even helping users post on Weibo and WeChat.This time, custom versions are launched separately for the three major carriers, all supporting dual SIM cards and dual standby, and support MicroSD card expansion. Among them, the mobile version supports GSM/TD-SCDMA, the Unicom version supports GSM/WCDMA, and the Telecom version is GSM/CDMA2000 dual SIM dual standby. In addition, HTC will also launch a limited edition of the HTC One signed by Leehom Wang, including a Leehom Wang signature edition HTC Mini, MAX300 headphones, and the HTC One phone. The entire set price remains unchanged from the retail version at 4888 yuan, and pre-orders start at 10:08 AM on April 26th. Moreover, a limited number of HTC One Leehom Wang editions will be available at HTC retail stores starting May 1st.HTC's New Three-Step StrategyFirst step: Slogan. HTC announced its new brand slogan this time: Bold (daring), Authentic (genuine), and Playful (fun). The previous slogan "quietly brilliant" will no longer be used, indicating HTC's intention to change its previously low-key style. Facing industry competition, it will adopt a more proactive marketing strategy and online promotion, offline channel models.Second step: Marketing. HTC will adopt a multi-dimensional marketing system. Besides the previous UEFA Champions League event advertisement sponsorship, at this press conference, HTC invited Mandarin pop star Leehom Wang to assist, marking HTC's first use of celebrity endorsements in mainland China. Additionally, the three major carriers simultaneously pre-sell and premiere the HTC One, and the unified global Retail 2.0 retail terminal model has gradually taken shape.Third step: Channel. In April, HTC's new e-commerce platform was officially launched. The core of products exclusively sold on the e-commerce platform is DIY, allowing consumers to customize the back cover, camera, and memory size of the newly released HTC E1 smartphone. In the future, HTC plans to expand DIY choices to include screen size, etc. Additionally, HTC's new Retail 2.0 retail terminal model began to appear officially in mainland China starting April 20th, aligning with the global standard.Sina Mobile HTC One Video ExperienceE-commerce channels show that the HTC One has started pre-orders.Below is the live report of the New HTC One Launch Event.The event began with Peter Chou speaking, hoping that HTC would bring everyone a disruptive new experience through the new HTC One. Afterward, Peter Chou invited the designer of the new HTC One, Charling Chien, to introduce the characteristics of this product.Charling Chien first mentioned that the new HTC One won the Best New Smartphone award at MWC 2013 Global Mobile Awards. This award was selected and presented by GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS ASSOCIATION (Global Mobile Communications Association). It was rated as one of the top ten most fashionable smartphones by domestic media and the most beautiful Android smartphone by U.S. BUSINESS INSIDER.Charling Chien introduced the design philosophy of the new HTC One from three aspects: SIMPLE simplicity, CRAFT craftsmanship, and HUMAN humanity. Inspiration was spread across grip, eyes, sound, entertainment, and interactive experiences.This is reflected in the phone as exquisite manufacturing processes, a super-clear 468ppi screen, a 4 million pixel UltraPixel technology camera, HTC Zoe dynamic shooting, BoomSound audio effects, BlinkFeed interface, and Sense 5.0.HTC UltraPixel CameraThe design concept of UltraPixel maintains the sensor size while reducing the number of pixels and increasing the pixel size, allowing each pixel to receive more light. Its core technology lies in the innovative use of currently the largest 2μm photosensitive pixel on the phone CMOS sensor.Currently, most 13 million pixel phones use 1.12μm photosensitive pixels. The 2μm pixel area of UltraPixel (4μm²) is more than three times that of regular phones (1.2544μm²). Simply put: after adopting UltraPixel technology, the light intake per pixel can reach more than 300% of regular 13 million pixel smartphones.To increase the size of the photosensitive pixel while ensuring it does not affect the volume, reducing the number of pixels naturally makes sense. The photosensitive element size of HTC One reaches 2x2 micrometers, just behind quasi-professional digital cameras. HTC One utilizes technical means to use a low-resolution sensor, reducing pixel density but achieving imaging effects equivalent to a 1/1.7 inch sensor. HTC One uses an F/2.0 large aperture lens, and the lens innovatively adopts an 88-degree wide-angle lens, both making the photo-taking effect of the new HTC One better than other mainstream 8 million pixel phones.HTC One added two speakers on the front of the body, one on the top and another near the microphone, without any disguise, these are the dual-channel front stereo speakers of the HTC One. For the phone's speaker, HTC One also carries the latest BoomSound audio technology to optimize the sound of the speakers, distinct from the Beats sound effect targeting the system.Jackie Lin, Vice President of HTC China, took the stage to introduce the BlinkFeed interface.HTC BlinkFeed Interface Interaction Experience RevolutionHTC BlinkFeed could be considered the core of HTC One's interaction experience and the biggest highlight of HTC Sense 5 interface. The Sense home interface of HTC One differs from the past; besides the familiar widgets + applications interface, there is an HTC BlinkFeed homepage on the far left side of the interface. Through the HTC BlinkFeed page, users can place the social platforms, news, information, etc., they follow on the forefront of the main screen, and the information can automatically update in real-time.HTC BlinkFeed homepage mainly consists of Metro-style modules. It integrates the desktop into an independent personal information stream, providing users with a completely revolutionary way of presenting information. HTC BlinkFeed transforms the main screen into a real-time updated interface displaying personal relevant information, using information aggregation to make users the center of information, presenting what they care about and find interesting in a visually appealing way.Importantly, users do not need to open every different application like when using iOS or other Android phones to get information; they can view related information on the same page without switching between programs, avoiding repetitive operations such as clicking and exiting.Jackie Lin further introduced us to the new functions based on Sense 5.0, including Sense TV and HTC HIDI intelligent voice assistant. Subsequently, Xiao HI called out Leehom Wang, and the HTC president presented the Leehom Wang Limited Edition HTC One. Unfortunately, Leehom Wang did not perform a song. Finally, Ren Weiguang introduced that there are still Leehom Wang Limited Edition HTC Ones available on the HTC official mall, with a total of 4888 units.Below are the real machine pictures of HTC One on-site: