On June 8, 2011, Sony announced the launch of the NEX-C3, touted as the world's smallest interchangeable lens digital camera. Sales are expected to begin on June 24, available in black, silver, and red, with the exact selling price yet to be determined. The "C" in NEX-C3 stands for "Compact" and "Casual." The camera not only achieves lightweight miniaturization but also features the latest "Picture Effects" function.