"Barbie Doll" MP3 makes an appearance this week

Mattel's attempt to combine products with new technology, the new "Barbie doll" MP3 player makes its market debut this week. About three months ago, Barbie entered the virtual world to compete with peers like Club Penguin (recently acquired by Disney) and Webkinz (a plush toy manufacturer that entered the virtual market before Barbie). The new Barbie MP3 product not only showcases her efforts in the virtual world but also aims to revitalize the shrinking market of traditional products. The MP3 player held by the Barbie doll can be dressed up like a doll, used to unlock special animations, and also serves as a tool for making friends and shopping in the virtual online world.