The widespread application of search engine marketing in corporate marketing has raised questions on how to evaluate the effectiveness of search engine marketing and how to assess the performance of marketing personnel implementing search engine marketing strategies. This has become one of the online marketing management issues that corporate marketing departments must consider.
1. Content marketing is a strategic plan, involving in-depth research on keywords, search volumes, and the level of competition among web pages within search engines, thereby enabling better optimization of website content and improving one's own rankings.