What are the key factors that lead to the failure of a website operation?
1. Insufficient Technology
For a website, attention and main efforts should not originally be focused on technology. However, website technology forms the skeleton of the site. Whether it's server technology or software development technology, any small issue can cause significant trouble for the entire website. At best, it results in a loss of traffic; at worst, it leads to missed market opportunities, ultimately resulting in elimination from the market.
2. Inadequate Maintenance
Many websites, during the early planning stages, include very rich content but overlook the maintenance capabilities of an individual (or team). This often forces them to painfully cut sections, which may affect the initial positioning and gradually lead to losing direction. Some websites don't even make it to the stage of reducing content; the team is already exhausted, having used up their initial enthusiasm, leading to shutting down the site and disbanding the team.
3. Poor Promotion
Once the positioning is accurate, maintenance is smooth, and the technology is up to standard, there are generally no operational issues with the website. But this isn't the purpose of building a website. Promotion is the crucial task at this stage. If we can't get the website in front of potential visitors' screens, then all the previous work was done in vain.
4. Unclear Positioning
Website positioning is the foundation of its survival. Websites lacking clear positioning will lose direction during operations, wandering aimlessly in the fog of internet commerce, eventually exhausting their resources.
5. Insufficient Funding
Leaving aside personal websites created during spare time, the establishment and operation of commercial websites typically require substantial funding. If the funds are insufficient, the entire development plan for the website cannot be realized. Continuing down this path leaves only one option: shutting down the site and disbanding the team.
6. Unattainable Goals
Before building a website, especially a commercial one, we usually have expected goals, sometimes even phased goals. If problems arise during operations that prevent achieving these phased goals, making the overall development goal seem unattainable, we should carefully analyze whether there is still a chance to save the situation.