(1) Ensure clear keywords in the webpage title and content
Creating high-quality original articles is not an easy task. Sometimes, a single article can take a significant amount of time and effort. If these hard-earned pieces of content are not optimized for keywords when converted into webpages, they may easily get lost in the vast sea of information after publication, which would be truly regrettable.
Once an article is completed, it is essential to ensure that its meaning is clearly expressed. On this basis, when creating a webpage, it is also necessary to refine the article's title and important keywords. These important terms should not only appear in the article's title but should also be appropriately increased in frequency within the core sections of the content. The keywords included in the webpage title and content form the foundation for search engine indexing. Without this foundation, the webpage content will likely remain undiscovered by users through search engines.
(2) Analyze user search habits and don't overlook important keywords
In addition to ensuring that the webpage content contains meaningful keywords, attention should also be paid to making sure these keywords are relatively common and easily used as search terms by others. Otherwise, even if you consider them to be clear keywords, they might still not get searched. This is particularly important on product introduction pages of corporate websites. The same product may have different names, sometimes just differing in word order. Considering that users may use different terms for searches, various combinations of keywords should be accommodated in content design, striving not to overlook any important keywords.
This situation is especially evident in fields with higher levels of search engine optimization. A poorly designed important keyword could result in losing business opportunities to competitors.
To accommodate the search habits of different users, I pay attention to using different expressions when designing relevant sections and article content. The goal is to include as many possible keywords as possible in the relevant webpages. During the writing of this article, I conducted searches using Google and Baidu and found that the results of these two keywords differed in their rankings. However, the existence of the webpage was visible in both cases, indicating that the expected purpose has been largely achieved.
(3) If the published content is a dynamic webpage, don't forget to "inform" the search engines
For convenience in website content maintenance, many websites now use dynamically generated webpages. While this makes daily website maintenance much easier, dynamic webpages are generally not easily indexed by search engines. However, according to the author's observations, there are solutions to this issue. The commonly adopted technical method is to publish dynamically generated webpages as static webpages. If this method has already been implemented in website design, that’s great. However, many websites have not adopted such technology, so what if the published webpages are still .asp/.jsp type dynamic webpages?
Compared to static webpages, if you want dynamic webpages to be indexed by search engines, additional work must be done to "inform" the search engines about your dynamic webpages since search engines cannot automatically retrieve these pages from databases.
Although the author does not have deep knowledge of search technology and cannot fully confirm the rules search engines use for handling various types of dynamic webpages, based on personal practical experience, the method of "informing the search engines" about dynamic webpage content is quite simple. Dynamic webpages are not randomly generated; each article has a fixed ID (number). If these IDs can be discovered by search engines, the problem is solved. Therefore, the SEO approach for dynamic webpages can be carried out as follows: list the titles of newly added dynamic webpages on pages already indexed by search engines (preferably the homepage or key sections suitable for search engine crawling), along with complete URL links. In this way, search engines can discover these dynamic webpages based on these leads, achieving results similar to static webpages in the search engine index database.
It is important to note that the titles of these dynamic page articles should ideally remain stable on the page for a certain period of time to allow different search engines sufficient time to discover and index them. For greater reliability, consider creating a dedicated page that lists all article titles. Once the search engine crawler discovers this webpage, the linked articles will also be more easily indexed.
In summary, if the website management technology is not advanced enough, manual work will need to be done more frequently. This method is generally only suitable for websites with a smaller volume of information. For websites that need to publish a large amount of new content daily, this method is not very appropriate. Of course, large websites usually have sufficient content and generally do not need to adopt this specific "webpage content promotion strategy."