People would brag about their visitor counts, even though many knew that this was a statistic easily faked and not really an accurate report of their web traffic. We now have traffic that comes from feeds, which also changes how our audience numbers are counted. Web 2.0/AJAX is totally changing the way we view our blog statistics since content can change and vary on a page without the page ever reloading. It’s time for a major rethink in how we measure our blog traffic and statistics.