When the economic situation is bleak, most people are poking around here and there, trying to find some money. In fact, even when the economy was booming, Fearless noticed a very interesting phenomenon: almost all friends would open a small online store. It seems that everyone has quite an interest in doing a little business. Since we have the interest, and since we're going to do it, let's do it well. (I don't mean "well" as in "good-looking", don't misunderstand me, I mean taking it seriously!) This article is only suitable for those who are determined to build an independent e-commerce system, which means opening a separate online store without joining forces with Taobao, Paipai, Youa, and other online merchants. If you feel completely confused about what's going on, I suggest you register an account on a Taobao-like site. In the future, Fearless will release some personal opinions related to store decoration in the A-level tutorial.
The advantages of an independent online store are self-evident: you can have an independent brand, your own sovereignty, your own property rights, and not rely on others... and so on. But we cannot ignore the disadvantages either. In terms of popularity, it may not match the large shopping malls like Taobao. Even if you work hard and seriously, within half a year to a year, there won't be too much popularity absolutely. It might be when you feel desperate or want to give up that the popularity comes. Therefore, if the product you intend to sell is not particularly special, special, special..., I hold a neutral attitude towards building an independent online store. For products with unique features, scarce and in high demand in the market, I wholeheartedly approve.
As for those who have resources but too many concerns and those seemingly wise ones, you'd better keep your mouth shut. When JD.com first started, there were so many people pointing fingers, but now they're doing pretty well, aren't they? Alright, after talking nonsense for so long, let's get to the main topic.