The Essence - Four Steps to Website Construction, Easily Settling Online
Establishing a website generally includes the following major steps: applying for a domain name, building a web platform, web design and maintenance, as well as promoting the website externally. Here, we will discuss how to establish a site through these steps.
1. Apply for a Suitable Domain Name
By registering a domain, your company gains a unique identifier on the global Internet, which serves as the address or entry point for users to access your website. The URL formed by the domain can be widely circulated on the Internet like a trademark, and a good domain helps you shape your international online image in the future. Additionally, domains are globally unique and their resources are limited. Whoever registers first has the right to use it, so you should consider now whether you want to protect your intangible assets on the Internet. Commonly, ".com" is an international domain, while ".com.cn" is a domestic one. You can check availability at http://www.nicenic.com/domain. When defining a domain name, apart from considering the nature of your company and the characteristics of the information content, the name should also be concise, memorable, and impactful. We recommend applying for and registering a domain with Naisi Nick (http://www.nicenic.com).
2. Establish Your Own Web Platform
After obtaining your domain name, you need a space to build your company's presence on the Internet, and this space is a server. Typically, there are several ways available for companies to choose from:
- Virtual Hosting: Virtual hosting uses special software and hardware technology to divide each computer into a "virtual" host. To the outside world, a virtual host is indistinguishable from a real one. We suggest that businesses adopt the virtual hosting method when going online. Generally, virtual hosting providers offer varying amounts of virtual hosting space, such as 50M, 100M, or 200M. For most corporate websites, choosing around 150M to 300M of virtual hosting space suffices. Additionally, virtual hosts have different functionalities; a standard virtual host supporting ASP+FSO+ACCESS can meet the needs of general users. However, for medium-to-large enterprises with more online users, it is necessary to choose a virtual host suitable for business growth, such as those supporting JSP, .NET, PHP+MySQL, etc. This is an important factor to consider when selecting a virtual host. Finally, pay attention to the speed of the virtual host. If your customers or potential visitors are mainly from the north, you can prioritize the China Unicom data center space. If they're mainly from the south, you should primarily consider telecom space. For nationwide coverage, smart dual-line hosts are recommended. Suggested provider: http://www.nicenic.com/
- Dedicated Server: For companies with substantial economic strength and high business volume, purchasing a dedicated server is also an option. However, this requires much higher costs and significant human and material resource investments—costs that are dozens of times higher than using virtual hosting.
3. Web Design, Creation, and Maintenance
You can design your webpage yourself or use Naisi Nick's (http://www.nicenic.com/) "Website Construction Box." The "Construction Box" is a self-service website construction toolkit that includes numerous beautiful templates and dynamic functional modules such as counters, guestbooks, online news systems, product publishing systems, forum systems, online customer service systems, and recruitment systems. Pages can be added freely. Users don't need any professional knowledge; simply using a browser and clicking the mouse can immediately generate a beautiful, practical, and feature-rich website, making it very suitable for small and medium-sized enterprises to create their own websites. This system is an additional value-added management platform for Naisi Nick's virtual hosting services. As long as you purchase a virtual hosting product from Naisi Nick (http://www.nicenic.com/vhost), you can support and use this system management platform for free. Alternatively, you can engage professional web designers to create your site.
4. Website Promotion, External Cooperation, and Advertising
Firstly, companies should have the awareness to promote their websites: include the company's URL wherever company information appears, such as on business cards, office supplies, promotional materials, media advertisements, etc. Additionally, online advertising and search engine registration are currently the primary methods for website promotion. You can log onto our portal sites like Shaoguan Information Port or other portals' prime advertising spots, and register with search engines to list your site among globally renowned service stations. This way, not only will your website be easily found, but the number of visitors will also increase significantly. Through methods like creating reciprocal links with other websites, you can notably enhance the visibility and traffic of your corporate website.