Canon's New Ad Campaign Strikes Back at Smartphone Photography!？

It's an indisputable fact that smartphones have become the most popular cameras today. Taking photos with a phone and uploading them to social media sites like Facebook or Instagram is the mainstream way of photography for the general public. Moreover, due to the convenience of smartphones, the support of numerous photography apps, and advancements in specifications, the low-end compact digital camera (DC) market has been significantly eroded... Canon has always had a very high market share in this sector, but its profits have continuously decreased in recent years. This might be the reason behind the launch of this series of advertisements: "Don't let a call interrupt your photo" — don't let an incoming call disrupt your photography.