Although Uniqlo has been committed to global business expansion, about 90% of its group's sales are still in the Japanese market. However, in recent years, with the increase in the number of overseas market direct stores, the sales ratio has begun to change. As of the end of August 2009, there were 750 directly operated stores in Japan and 20 franchised stores, with total sales in Japan amounting to 538.2 billion yen; overseas, there were 92 direct stores, among which the number of Asian stores doubled to 76, causing the overall operating revenue from overseas markets to increase to 28.8% of total revenue, or 37.7 billion yen. At this stage, Uniqlo's overseas markets include mainland China and Hong Kong Special Administrative Region, South Korea, Singapore, the United States, the United Kingdom, and France. Among these, China has 33 directly operated stores, the highest number in Uniqlo's overseas markets, followed closely by South Korea with 30 direct stores. Although most of Fast Retailing's sales performance still comes from Japan at present, looking at the growth rate of market sales in recent years, the overseas market is clearly higher than Japan itself, indicating enormous potential for development.
Uniqlo’s Development History in China: Since setting up production management offices in Shanghai and Shenzhen in 1999, the quantity of clothing produced by Uniqlo in China has increased year by year. Currently, Fast Retailing has 70 factories producing clothing for Uniqlo, all located in Asian countries. Among them, products produced by Chinese factories account for 80% of the total.
Since the official entry of the Uniqlo brand into the Chinese market in 2002, it has achieved rapid development. In 2006, Fast Retailing began setting up production management offices in Vietnam and Bangladesh, marking the transition of the Chinese market from a manufacturing base to a core sales market. Accompanying the shift in commercial strategy, Fast Retailing (China) Trading Co., Ltd. was established at the end of 2006 in Shanghai, mainly responsible for the sales of Uniqlo branded clothing in China and related work. As of August 2009, Uniqlo had 33 directly operated stores in China and also owned an online flagship store.
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