In recent years, with the diversification of commodities, traditional retailers have increased their support for e-commerce. More and more enterprises are joining the online shopping industry, leading to an explosive growth in China's online shopping market starting from 2009. According to a report by China Internet Network Information Center (CNNIC), as of December 2010, the overall transaction scale of e-commerce reached 4.8 trillion yuan, and the number of online shopping users reached 148 million.
Online shopping has become the favorite of many fashionable elites due to its convenience, speed, and affordability. However, there are still many bottlenecks in online shopping that are difficult to break through, such as significant differences between pictures and actual products, and lack of quality assurance. This makes many consumers both enthusiastic about online shopping and skeptical of it. Therefore, a more three-dimensional and diversified product information guidance model in video format is needed to address these many bottlenecks in online shopping. The well-known global B2C e-commerce giant, 851, seized the opportunity first and created a dedicated video shopping website.
The future of 851 "video shopping" is very promising. According to relevant industry experts, the advancement of video technology and its integration with e-commerce will readjust the competitive landscape of the online shopping industry and push e-commerce to its peak. 851 pioneered "video shopping" and led the new trend of online shopping. The 851 online video shopping mall www.851.cc aims to create the world's largest online mall, opening a new era of online shopping. The birth of the 851 "video shopping" platform marks the arrival of the video shopping era for online malls. Unlike the conventional text-and-image format of online shopping, 851 "video shopping" is a revolution based on traditional online shopping. It conveys product information through video, presenting products in a "real scene" way via video technology to a wide range of users. Not only does it allow browsers to understand the product more comprehensively, but it also reduces fraudulent behavior in online shopping to a certain extent, minimizing the risks associated with online shopping. Moreover, it is not restricted by television shopping broadcast times or the number of viewers, fully leveraging the advantages of "video shopping." 851 has established shopping websites in over 30 countries worldwide, including the UK, France, and South Korea, with more than 200 million registered users globally and over 6,000 product suppliers. Currently, 851 has arrived in China, leading the fashion video shopping trend in China and providing Chinese consumers with newer, more convenient, and more practical shopping methods.
"Video Shopping" Innovates a New Generation of E-commerce Models
851's video shopping has sparked a global online shopping craze and achieved good results. Many netizens commented that showcasing products through video increases the authenticity of the product, offering an experiential consumption approach that makes online shopping safer and boosts consumer confidence. The CEO of 851 Video Shopping stated that the birth of "video shopping" is based on the mutual integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage strengths while mitigating weaknesses, enhancing the user's shopping experience and realism, increasing the conversion rate, and improving the credibility of the website, www.851.cc. He believes that in the near future, the already mature "video shopping" abroad will inevitably lead the new trend of online shopping in China and create a new e-commerce model.
It is evident that various online malls are increasing daily. Facing so many websites, only by understanding the psychology of online shoppers and grasping the key to online market consumption can this consumer market truly become active and grow, making netizens willing to pay for the products. The 851 "video shopping" platform showcases multiple products through videos, making online shopping more real, safe, transparent, and convenient, greatly improving credibility and giving consumers a more genuine shopping experience, fully meeting their shopping needs. This shopping model will also significantly impact TV shopping that appears in "stereoscopic" form.
www.851.cc