Xinhua News, Xinhua Politics > Main Text: International online shopping pioneer 851.cc enters China with its "trump card" January 11, 2012, 1:21:06 PM Source: China News Service, Xinhua Weibo [Font Size: Large Medium Small] [Print] [Correct] Video shopping ushers in a new era of e-commerce.
Recently, the world-renowned B2C e-commerce giant www.851.CC has entered China as an international online shopping "pioneer". It first created the "online video shopping" method and has been recognized by 200 million registered users globally. It has video shopping websites in more than 30 countries including the UK, France, and South Korea. After 851's online video shopping enters China, it will provide Chinese consumers with more convenient shopping channels and usher in a new era of Chinese family shopping methods.
Currently, China's online shopping market is experiencing unprecedented prosperity, with a total of 485 million internet users, of which 161 million are online shopping users, and the scale of online shopping transactions exceeds 500 billion yuan. One out of every eight people shops online. However, while many enthusiastic online shoppers enjoy the convenience and cost-effectiveness of online shopping, they also lament: pictures are angels, but the actual product can be a devil. There is a significant psychological gap between placing an order online and receiving the actual product. The reasons for this gap are: one, merchants substituting inferior goods for better ones; two, product presentations through pictures are not comprehensive enough. Usually, consumers hope to see more product displays, while videos can provide all-round and fully functional demonstration effects. Now, www.851.cc brings its internationally renowned 360-degree stereoscopic video online shopping method to China.
851.cc was the first in the world to establish the "online video shopping" method. Each product category on the 851 video shopping website has professional guides who vividly and warmly explain product materials, styles, usage methods, and other product information to consumers. They also come with real-life models demonstrating how the products will look when worn. Most importantly, 851’s video production, with innovative creativity, accurately grasps product positioning and creates high-level creative videos, leading the way in fashionable video shopping.
In China, 851.cc has invested heavily in creating office centers, call centers, and a broadcasting center of over 2000 square meters, along with a studio-grade recording booth. They have also assembled a team of more than a hundred experienced photographers and post-production staff to ensure that each product receives perfect video presentation. Meanwhile, 851 relies on a vast logistics system covering North China, East China, South China, Southwest China, and Central China to provide users with fast logistics delivery, allowing consumers to fully enjoy the convenience of "staying at home and getting everything done."
The products on the Chinese website include clothing, electronic digital products, household items, children's products, women's products, health products, etc., all at very reasonable prices with rich and varied gift packages.