Very simple formula, I bid two of my quality score is 1 point, you bid three, my quality score is higher, so I would rank in front of you. Cleft Tigers: Google’s products are divided into keyword advertising, affiliate advertising, keyword advertising is a familiar product, you will see the search-related ads in the Google engine search, when a user clicks on it, they will be directed to the advertiser's page. To track Google Dynamics, please pay attention to the official microblogging @Google Blackboard (microblogging). Sina Technology: Google Ad system is more mature, not just because Google’s system is mature. Tiger early joined the Google team to work on this system and has a better understanding of this advertising system. Most people wonder how to create such a system? Google took a very simple form of text ads, displayed on the narrow search page of the search page. It began with targeted ads, advertising related to search keywords, which is the first step. - Google's advertising system was originally designed, from the money earned by Amazon which was enough to buy a few bottles of beer. For more information about Google’s advertising technology, interact directly with @Qie Tigers (microblogging). Just consider these examples, we have two florists bidding, the one with the higher price wins. After the introduction of the quality score, if I’m selling plastic flowers and when the user clicks on the ad leading to my site, they find that I don’t sell real flowers but only plastic ones, which is not what they want. The user experience for the click is not very good, our system will learn this and modify the ad quality score accordingly. After a period of time, the system found my ad quality score is 1 point, your ad quality score of 3 points, you are selling the flowers the user wanted. - Mass storage systems, machine learning systems, real-time matching system, these are the three modules of the Google advertising system. Google advertiser guide is extended to the products of non-search pages, where users spend time browsing pages, reading emails, and watching videos. In 2008, further improvements were made to the display product line, and the mobile Internet platform became a very important direction for development last year. Google completed the acquisition of AdMob and is very optimistic about the prospects of the mobile Internet as an advertising platform for development. The cleft Xiaohu, director of global research and development of guest guests: Cleft Tigers: Very pleased to meet everyone. Google Director of Global R&D Cleft Tigers, but at that time for such a complex system, how could it successfully be implemented without a very clear idea? The first example, the first attempt we actually made was on search sites, recommending books on the Amazon website. When users search for keywords and a particular book-related item, we automatically directed them to Amazon's websites. After the user completes the purchase process, we can get a commission from Amazon, but the system was not very successful and in the end, we only earned enough money to buy a few bottles of beer. Interaction: Interview subjects: The Internet bubble burst, these advertisers were greatly affected. At this time, Google centered on small and medium-sized customers and introduced self-service in 2000. A little information was released on the Google homepage; if you had a credit card and five minutes of time, you could display your ads on Google. This self-service was a successful product, and over a period of time, many small and medium-sized customers used this product. Our advertising customer base grew until today, small and medium-sized customers and individual customers still constitute the biggest source of income in the Google advertising system. Cleft Tigers: This is a very good question, which touches upon Google’s core secrets. I cannot reveal all the secrets to you, but you can simply summarize it. Google ranking is based on the quality score second price sealed bid system. Here's a simple example, Google’s auction system ranks according to the highest number of clicks users are willing to pay cost. We all know, the usual auction process is, if an item interests you and you are willing to pay a price for it. In the advertising marketing platform, imagine the items as keywords. If I was the flower shop and flowers for me is the product I am willing to show the products and services to each search in front of a click I am willing to pay per one click is willing to bid for example, two dollars. As one of the world’s most significant Internet companies, Google earns more than 1000 U.S. dollars per second. Which plays a crucial role in Google's advertising system. How did Google's ad system evolve, and does it also rely on technical support? Let's discuss the issue of Science and Technology Kaijiang talking about Google’s advertising technology and the engineers behind it. Google ad system technology behind the media source: Sina Technology - In 2002, Google’s advertising system reached a historic turning point, including the use of impressions for payment. Second price sealed auction. The introduction of the quality score system. Google Ad Rank = maximum CPC x ad quality score. Sina Technology: What kind of advertising products does Google offer ultimately? - Google generates nearly $10 billion in revenue per quarter, producing more than $1,000 per second. While the vast majority of the company’s products are free of charge, making money is thanks to the Google advertising system. Share: Google ad system technology behind the media Source: Sina Technology Play Video> Related news: Google Europe advertising revenue may decline, stock rating downgraded. The total number will exceed 20,000 official data of Google: Android 4.0 accounted for only 0.6 percent usage share. Google Chrome promotes gun issued down the site search ranking 60 days microblogging | SAN official microblogging >> more - error prevention mechanism: the fireman + autopsy report. Another company selling flowers, this keyword you are interested in and willing to pay a dollar per click. A traditional auction is ranked according to the price level. Google’s auction process, the biggest difference is the introduction of a mechanism for bidding quality score ranking ad quality score which is an important factor. Quality score is measured by a variety of factors. Including the text of it, and the degree of keyword matching, the quality of the advertiser’s website, as well as users browse the advertisers website conversion rate will be ranked in them. The final ranking is based on the maximum click cost and ad quality score obtained comprehensively, machine result, no artificial success on the inside, is a very fair system. - Google now has tens of thousands of machines for mass storage, but not . From its establishment in 1999, in 2000, Google began to design an advertising platform for such a product, full of that era on the Internet, most of the pop ad display class, you can see when you visit the website beating the picture. Google does not take this form because this form of advertising provides poor user experience since it interrupts users while they browse web content and pop-up ads are difficult to close. The following issue of Technology lecturing, here is a SAN, today we talk about the topic on Google. Google we are more familiar with, is a very profitable company, the second-quarter earnings income of more than 90 billion U.S. dollars, the market value approaching $200 billion. Provide free services to the company, how to make money so? Today let's talk about the company behind the secret to make money. We go to the company, Google Director of Global R&D Cleft Tigers, we welcome the tiger. The current Festival Highlights: We want to know an idea of how the cocoon, and eventually developed into excellent products. How technology and thinking behind this? We want to know, cooperation on the growth path, collision, and harvest. To this end, Sina Technology introduced a series of interviews of Technology lecturing, away from the bustle of numerous commercial war to find the soul of the IT companies. - A lot of Google ads engineers are millionaires club members. This title means that the engineer because the mistakes brought about the loss of more than one million U.S. dollars to Google. However, no person has been dismissed. Advertising system a serious challenge, 2000-2001 Internet access to large-scale bubble, a lot of advertising budget substantially cut our sales team to customer calls, purchase advertising space, keywords, per thousand advertising price negotiation, and finally signed the contract. Cleft Tigers: Google provides a lot of free services such as search, maps, e-mail. Google also offers a very powerful online marketing platform. Google has made more than 97% of operating income from the advertising platform, the main source of advertising. Cleft Tigers: Google’s advertising products today represent a very sound business model, it wasn't shaped that way from the start. Google has also been through a very long process of continuous exploration and improvement, in fact, from the beginning, Google had no clear idea of how to make money on the Internet in the initial stages. Google also carried out a large number of explorations, with many examples of failures. Sina Technology: As just mentioned, how does Google make money? Sina Technology: You said SMEs in 2002, mainly when this mechanism is AdWords? Sina Technology: We will think of the ad ranking on Google, how is their ad ranking calculated? Previous
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