Xinhua News, Xinhua Politics > Main Text: International online shopping pioneer 851.cc brings its "secret weapon" to strongly enter China. January 11, 2012, 1:21:06 PM Source: China News Service, Xinhua Weibo [Font size: Large Medium Small] [Print] [Correct]
Video shopping methods usher in a new era of e-commerce.
Recently, the globally renowned B2C e-commerce giant www.851.CC has entered China, and is known as the "pioneer" of international online shopping. It first introduced the "online video shopping" method, which has been recognized by 200 million registered users worldwide. Video shopping websites have been established in more than 30 countries including the UK, France, and South Korea. After 851's online video shopping enters China, it will provide Chinese consumers with a more convenient shopping channel, ushering in a new era of Chinese family shopping through video shopping.
Currently, China's online shopping market is unprecedentedly prosperous, with a total number of Internet users reaching 485 million, among which 161 million are online shopping users. The scale of online shopping transactions exceeds 500 billion yuan, with one out of every eight people engaging in online shopping. However, many consumers who are enthusiastic about online shopping experience while enjoying the convenience and cost-effectiveness of online shopping also lament: pictures are angels, but the actual items can be devils. There is a significant psychological gap between placing an order online and receiving the actual item. The reasons for this gap are: one, merchants substituting inferior goods for better ones; two, product presentations using pictures being insufficiently comprehensive. Usually, consumers hope to see more product displays, and videos can provide a comprehensive and fully functional demonstration effect. Now, www.851.cc has brought its internationally acclaimed 360-degree stereoscopic video shopping method to China.
851.cc was the first in the world to establish the "online video shopping" method. Each product category on the 851 video shopping website has professional guides who vividly and warmly explain the product material, style, usage methods, etc., truthfully presenting this information to consumers. It also features real-life models demonstrating how the products will look on you after purchase. Most importantly, 851's video production uses innovative creativity to accurately grasp the product positioning, producing high-level creative videos that lead the trend of fashionable video shopping.
In China, 851.cc has invested heavily in establishing office centers, call centers, a broadcasting center of over 20,000 square feet, and ew-class recording studios. At the same time, it has formed a team of experienced photographers and post-production professionals numbering in the hundreds, ensuring that each product gets a perfect video presentation. Moreover, 851 relies on its vast logistics system distributed across North China, East China, South China, Southwest China, and Central China to provide users with fast logistics delivery, allowing consumers to fully enjoy the convenience of "staying at home and achieving results."
The products on the Chinese website include clothing and accessories, electronic digital products, household items, children's products, women's products, health products, etc., all at very reasonable prices with rich and varied package contents.