(First published in Computer Times) The author believes that the power of netizens is both the savior and the gravedigger of video websites. The most influential avant-garde force among netizens, which we call "grassroots culture," will appear on the Internet in the form of videos. This can create diversified trends and hide great value space. Grassroots videos have successively made representative figures such as the Post-She Boys and Hu Ge. Although the cultural meanings they display are different, they have undoubtedly all achieved great success. After deeply exploring this successful model, the author draws the following conclusions: grassroots videos can be said to integrate various advantages. If they are operated appropriately, huge benefits can be obtained from them. Grassroots videos can also bring about a "box office miracle." A grassroots video called "The Blood Case Caused by a Steamed Bun" became famous for parodying Chen Kaige's movie "The Promise." Since then, grassroots heroes represented by Hu Ge have turned video websites into their stage for showing off, triggering a craze for civilian image video entertainment. Blogs were once regarded as the vanguard of grassroots culture. However, the simplicity and low cost of writing texts are making the quality of global blogs become mediocre. On one hand, it is difficult for billions of people to express their voices fully, and more and more readers are falling into a sea of mixed information without any consensus. On the other hand, the emergence of a large number of high-tech digital products that can produce videos has changed the way people express themselves. Thus, more and more people use DVs and the network to cross over the professional threshold of traditional film production and distribution at once. They participate in the entire process of shooting, producing, and spreading videos, obtaining enough traffic on the network. Although this traffic may not necessarily bring them actual profits, it can largely satisfy their sense of reputation. Do not underestimate this traffic. If there is an income model that can be used to encourage and reward original video authors, this traffic will become their "box office." Excellent video works, through effective promotion strategies, will quickly become popular on the Internet and be regarded as classic works by a large number of netizens, thus forming a huge fan base and bringing astonishing traffic. This is equivalent to the "box office miracle" created by grassroots videos. In the works shortlisted for the "Tudou Imaging Festival" awards, the author found a work called "Find Money." The author watched this work carefully from beginning to end. Personally, the author prefers international blockbusters and domestic comedies. But this seemingly ordinary grassroots video changed the author's view of grassroots videos. In many people's eyes, grassroots videos tend to aim at pleasing and entertaining the public. However, "Find Money" was carefully crafted by a relatively professional production team. The plot is full of twists and turns, and the characters' performances are profound and in place. The work takes the typical urban life in China as its background, with poor families going out to work and "find money" as the main clue. It vividly portrays the joys and sorrows of small characters in rural poor families. In the author's view, this work can easily compete with many second-class films and TV works in China. With the popularity of grassroots videos, grassroots works will inevitably undergo a new evolution. That is, the sources of works will become richer, and the creation level and acting skills of movie enthusiasts will become more professional. At the scene of the "Tudou Imaging Festival," Lu Chuan, the famous director who directed "Kekexili," said in today's interview: "I saw the dreams of my childhood in these podcaster works. I think every director has had such dreams, and has come from being inexperienced. Podcaster websites provide a very good path for every friend who wants to be a director to showcase their works to the public." 3G will give grassroots videos a new proposition. The arrival of China's 3G era will completely ignite the "second revolution" of the Internet. 3G breaks the traditional application mode of the Internet, and mobile Internet emerges as a powerful force, providing many new business application platforms, prompting more changes in user concepts and application habits. Mobile Internet has never been the exclusive backyard of telecom operators. Traditional Internet giants like the four major portals have long extended their territories to the "mobile phones" of mobile users. Tudou.com will definitely not be content with mediocrity in the field of mobile Internet. Tudou.com CEO Wang Wei claimed regarding the "Tudou Imaging Festival": "I hope that the programs promoted by the Tudou Imaging Festival will appear on new display screens for the Internet, for mobile phones, for iPhones, for PSPs, for screens I don't even know where they will be played, and I hope that these programs are made for people like us, for young people with hopes and vitality in life." Wang Wei's words seem to imply that Tudou.com will gather around telecom operators in the near future. If cooperation with operators can be reached, grassroots videos can be downloaded to mobile phones as customized programs or mobile phone users can directly log in to Tudou.com via their phones to watch videos. Users can watch and upload videos via their phones, operators can provide a new business application for their user groups, and Tudou.com can benefit from revenue sharing. Once the balance point between the three parties is found, multiple wins can be achieved. You need to know that in the 2G era, downloading a complete movie on a mobile phone was considered an almost crazy action. But with the arrival of the 3G era, regardless of whether downloading a whole movie on a mobile phone is still considered crazy, downloading a complete video clip with a smaller size is still possible. Moreover, podcaster videos have the characteristics of small size and low resolution, making them very suitable for mobile phone playback. In conclusion, grassroots videos will be popular in China in the next few years. They constantly record the real-time stories happening around netizens and document the most authentic and true lives. Therefore, original videos often make users feel especially close due to their unique grassroots nature. It is worth celebrating that the authors of grassroots videos who create large traffic for websites will hopefully extract their "labor compensation" from website advertising revenue in the future. This might also be the only way for video websites to continue developing further. Contact Information: QQ: 27813711 MSN: [email protected] Customer Service 360 is a platform that provides online services for enterprises. It can help you with various business applications on the Internet and comprehensively enhance your enterprise competitiveness. When potential customers visit your website, customer service can initiate invitation dialogues through Customer Service 360. Through dialogue access, friendly exchanges, and leaving contact information, Customer Service 360 can improve and optimize all marketing and after-sales service stages. 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