According to the report of Xin'an Evening News, at the beginning of the new year, an advertising slogan has caught the attention of many Hefei citizens. "Relying on heaven and earth is not as good as relying on state-owned enterprises (SOEs)", a real estate advertisement has sparked controversy, and was even called by netizens as "the most powerful real estate advertisement in Hefei". In this regard, experts said that even if the creativity is beyond reproach, it should also follow the ethics of advertising. On February 3, a netizen revealed on Weibo that he saw an advertisement on the back of a bus. An 89-year-old man had led his family for 16 years to help more than 300 poor elderly people, which was surprising. "'Relying on heaven and earth is not as good as relying on state-owned enterprises', these words are too powerful." It was reported that this advertisement was posted on the back of bus No. 111, about 2.5 meters long and 2 meters wide. The words "heaven", "earth", and "state-owned enterprise" were bolded and very eye-catching. "It seems that under the circumstances of a sluggish real estate market, SOEs have sufficient confidence!" "This makes us feel sorry" This Weibo post once sent out, attracted a lot of netizens' discussion. Netizen "Modao" said: "In order to sell houses, they really have guts, as long as they can sell them, regardless of the size of the scale." Netizen "Gua Gua" said: "This kind of advertisement really hurts the hearts of the people." Some citizens expressed their approval. Ms. Ma, a citizen, said that she felt this advertisement was quite impressive, and after seeing it, she really wanted to pay attention to it. On February 3, the reporter found the planner of this advertisement - Ms. Zhang, the planning supervisor of Hefei project of Shanghai Wanjing Real Estate Institution. Ms. Zhang said that the ultimate purpose of an advertising slogan is to let people understand the demands of merchants with one sentence, and outdoor advertisements are the same. "Some developers ran away during the previous period, which had a bad impact. However, our SOE has relatively strong strength, and customers have a guarantee. It's just to highlight the strength of our developer, without any other meaning." Ms. Zhang frankly said that the demand point of this advertisement is straightforward and does not violate the regulations.